Monday, January 24, 2022

Auto Industry Pioneer Joel Li’s Passions Lead Him to Success

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Travon Marner
Travon Marner
Travon Marner is a seasoned journalist with nearly 12 years under his belt. While studying journalism at Boston, Travon found a passion for finding local stories. As a contributor to Business News Ledger, Travon mostly covers human interest pieces.

In a world where climate change has well and truly begun to take effect, the skills of entrepreneurs such as Joel Li (legal name Qiaoer Li) are essential. The need for environmentally friendly solutions that reduce humans’ impact on the planet is more apparent than ever. Joel Li is one individual who saw the need for these solutions and made it his mission to implement them in the auto industry.


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A post shared by Joel Li 李乔尔 (@joelqel)

Born in Tianjin China and moving to Canada in 2008 at the age of 16, Joel Li has successfully made an impact in the modern world. He attended the University of Toronto and went on to develop a passion for both music and the environment. Despite his young age, he developed his business TEDA International Auto Group in order to provide user-friendly and eco-friendly solutions to car manufacturers. He noticed that while there was an existing emphasis on making cars greener, there was a missed opportunity to do the same for the buying process, while also simplifying it in the meantime. Believing that traditional car dealerships have become redundant for clients, TEDA International Auto Group utilize virtual reality, augmented reality, AI, and more, to create an easier buying process.

The impact that Joel Li and his business have had on the auto industry is enormous. Not only are their methods greener, but also much more convenient for buyers and manufacturers. The success of his company and his skills as a leader led Joel Li to be named one of Forbes China’s top 60 outstanding Chinese in North America. He was also named by HuRun as one of their 2021 30 under 30.

With his business thriving, Joel Li felt that it was important for him to follow another one of his greatest passions. Music has always been a big part of his life and is an outlet for him to release his emotions and connect with others. He released his first song in China and was delighted to see it gain over one million plays. Following this success, he released an EP in English. The EP, titled OVERSEAS, contains three songs, Love Me, Myself, and Better. They have also been received to high acclaim and continue to attract fans from around the world.

Joel Li has proven that passion can take you anywhere and allow you to have a career that leaves you feeling personally fulfilled, yet also have a positive impact on the world. With more music on the way and an ever-growing business, Joel Li is an outstanding individual.

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