Thursday, November 30, 2023

iotLINKS: A Gateway To Digital Transformation – Mazi Hosseni

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Travon Marner
Travon Marner
Travon Marner is a seasoned journalist with nearly 12 years under his belt. While studying journalism at Boston, Travon found a passion for finding local stories. As a contributor to Business News Ledger, Travon mostly covers human interest pieces.
  • Mazi Hosseini is a multi-talented entrepreneur and visionary with a passion for making a difference where it matters most. Having spent over two decades in the design industry and served as an electronic engineer and project lead for multimillion-dollar design & development projects, Mazi has acquired a range and diversity that makes him an authority in his industry.

Mazi is the brains behind iotLNKS, a state-of-the-art IoT solution that is revolutionizing business processes on all levels. Owing to his unique growth hacking strategies, he has been able to pioneer a new vision of digital transformation.

With a rich blend of data designers, programmers, engineers, among others, Mazi Hosseini has succeeded in building a hybrid team that focuses on integrating data-driven digital strategies to give businesses a competitive edge in the market.

The Internet Of Things (IoT)

In the course of history, the world has experienced only one constant factor: change. As a result, the Business and Industry sector often undergo significant changes in waves. Notably, the manufacturing industry has experienced three powerful waves of transformation, and a fourth is imminent.

We are currently in the midst of the Fourth Industrial Revolution (Industry 4.0), in which the Internet of Things (IoT) has proven to be pivotal in integrating real-time data and uniting cyber and physical systems. Companies that are unable to adapt to this technology are bound to lose their competitiveness and eventually fade away.

What is IoT all about?

Simply put, IoT refers to the interconnection of devices and gadgets to collect, transmit, and store data. We can view it as connective tissues or a network of “things”, such as sensors, compound machines, among others, which are linked to the Internet and enterprise resource planning systems. With IoT integration, users can get real-time data analysis and insights into business processes.

A report by McKinsey & Company observed that remote assistance and management tools could reduce field-service costs by 40%. A key factor to this is by learning and incorporating manufacturing process efficiencies.

IoT is the future

Businesses leaders worldwide are constantly on the lookout for new technologies and practical techniques that can boost business efficiency. The Internet of Things (IoT) is the next step in digital transformation and fundamentally redefines how we interact with technology.

There is more to IoT than just a step towards digital transformation; It is the future!… It is the engine that drives the advancement of the digital economy.

Smart gadgets are at the heart of IoT, and they come in all shapes and sizes, ranging from nanochips and smartdust to massive machinery.  While it appears to be a single technology, IoT actually integrates several significant technologies, including cloud computing, data analytics, mobile, sensors, and machine-to-machine interactions.

The Internet of Things has already altered our way of life. For instance, we are already witnessing the evolution of products into products-as-a-service, from connected homes and industrial machinery to appliances, among others.

By 2025, the McKinsey Global Institute projects that IoT will have a total economic impact of $4 – $11 trillion. These figures become more impressive when you consider that several of the most promising applications of IoT technology have yet to be fully deployed.

In addition, Gartner, the world’s leading information technology research and advisory firm, estimated that there will be 25 billion “things” connected to the Internet and in use by 2020 – and now that number is set to hit a jaw-dropping 46 billion by the end of 2021, as predicted by Juniper Research.

IoT for business optimization

For businesses, IoT offers new possibilities for connecting with customers and partners as well as gathering, storing, and analyzing vast amounts of data. Over the years, the range of opportunities has continued to grow, causing companies all over the world to explore the possibilities that this technology offers.

The true value of IoT stems from the data it generates and not necessarily from the numerous connections it makes. Furthermore, this data can be analyzed in real-time. Thus the IoT serves as a live communications network to share ideas and foster improvements.

This system is geared towards enhancing the interaction of humans with technology in order to provide easier and more convenient access. IoT for business assists enterprises in delivering revolutionary and actionable solutions at several levels, including manufacturing, supply chain, finance, customer care, network security, and backup solutions.

Is IoT right for my business?

Amongst the greatest and most innovative technological developments, only a few have had as much impact on business as the Internet of Things (IoT). Its rapid expansion is destined to remain on an upward trajectory, and there’s no reason why you should hesitate to explore the excellent opportunities it provides.

Start by answering these questions:

  • Is your device remote and users far from access?
  • Does your device need frequent software updates?
  • Is the status of the devices essential for you or your user?
  • Can you benefit from collecting valuable information about your device remotely?
  • Do you like to know where your device is located?
  • Do you like to protect your assets(s) against abuse or theft?
  • If your answer is yes to any of the above, then IoT is a great solution for you,


In order to tap into the full potential of IoT, businesses must first recognize the prospects for value creation and then systematically maneuver the underlying obstacles. This is something that Mazi Hosseini, M.A.Sci., P.Eng., understands, which lead to the creation of iotLINKS.

This is a wireless gateway the size of a thumb drive that enables devices to communicate with the cloud. The best part is that businesses can access this solution at the production cost while paying ongoing fees rather than just the one-time price of a product. “The model of business would be very low-cost hardware, but to use it, you have to pay for the cloud,” Hosseini explains. And that’s even better (than high-cost hardware) because it’s a very sustainable income for us.”

Usually, IoT requires an initial high capital investment, and marketing takes ages. But with iotLNKS, businesses can now breathe a breath of fresh air with an IoT solution that ticks all the relevant boxes. Moreover, by embedding this low-cost gateway into devices, users can achieve IoT compatibility in just two months.

This gateway apparatus gets the information from a user’s device and transfers it to a platform that is already developed with hardware, software, WiFi connectivity, and cloud support.

By delivering innovative IoT powered solutions, iotLNKS helps companies transform their business needs into competitive differentiators. This comprehensive IoT service includes integrating the right sensors, acquiring insights, and choosing the most suitable platform to serve the user efficiently.


There is no doubt that the future of business will pass through IoT platforms. This is a journey towards tomorrow that has already begun, and that promises to be a great adventure, likewise a technological and commercial revolution.

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