The internet and social media have proven to be an excellent tool for music artists to rise from obscurity and build a brand without needing to be signed by a major label. It allows artists to be very niche and still get discovered easily by those looking for their type of music.
However, this also demands that the artists act as their own agents and effectively market themselves + engage with audiences via their social channels. TEMPO – Horace Wangnin Saizonou is an increasingly popular music producer who seems to understand this better than most.
With a rapidly growing presence on his Instagram and other social platforms, TEMPO is clearly doing something right when it comes to marketing himself. While he is masterfully engaging his audience in a consistent manner, he is doing in a way that comes across as very natural.
This is perhaps due to TEMPO’s inherent charisma as an individual, being able to easily communicate in an effective way with a wide range of people. Considering his music attracts such a diverse audience, it’s good that TEMPO is able to easily communicate in a way that resonates with a wide array of people.
There’s no doubt that marketing yourself as a musician on social media can be quite difficult, but TEMPO seems to make it look easy. Posting on a consistent basis, TEMPO understands how to keep his audience engaged in-between the releases of his tracks so that he never loses relevance with them.
With a new album coming soon, TEMPO is no doubt going to ramp up his social media activity in promoting the project. With his fanbase continuing to grow rapidly online, TEMPO’s new music will be sure to generate a lot of buzz.
Fergus Murray is the lead editor for Business News Ledger. Fergus has been working as a freelance journalist for nearly a decade having published stories in the New York Times, The Plain Dealer, The Daily Mail and many others. Fergus is based in Detroit and covers issues affecting his city and New York State. When he is not busy writing, Fergus enjoys jogging.