Thursday, November 30, 2023

The Riveting Journey of Moe Tabesh and the Rise of Numetrica

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Rachel Knox
Rachel Knox
Rachel Knox graduated from Columbia University in 2005. Rachel grew up in Canada but moved to the US after completing her school. Rachel has written for several major publications including Buzz Feed and the Huffington Post. Rachel is a community reporter, she also covers economy, business and entrepreneurial news and issues.

In the bustling city of Ottawa, amidst the crowd of entrepreneurs, one accountant decided to take the helm and redefine the paradigm of traditional bookkeeping. Moe Tabesh, founder of Numetrica, not just wove a narrative of resilience and determination but also laid the foundation of an accounting firm that is nothing short of a lifeline for small businesses.

Moe Tabesh, a CPA, CGA, and B.Comm in Accounting, navigated through a myriad of challenges and transformed his adversities into an empowering journey. In our exclusive interview, we peel back the layers of Moe’s journey from his challenging early life to the establishment of Numetrica, a one-stop accounting and bookkeeping shop in Ottawa.

Moe, your journey is both fascinating and inspiring. Could you share what motivated you to pivot from a challenging life in Iran and your early struggles in Canada to establishing Numetrica?

Moe: The pivotal moment in my life was realizing that I always had the capability to change my circumstances. My journey from Iran, enduring jail and risky border-crossings, instilled a belief that if I could survive that, I could change my life here too. Establishing Numetrica was a result of channeling that resilience towards creating something valuable for others – helping small businesses navigate through their financial woes with ease and efficiency.

The superhero concept that Numetrica utilizes is quite innovative. How does this perspective drive the services and client relations at Numetrica?

Moe: Superheroes are known to bring solutions, to be the beacon of hope in chaotic situations, and that’s precisely what we, at Numetrica, aspire to do for businesses. We have embraced the superhero concept to not only make accounting more relatable and less daunting for our clients but also to consistently remind ourselves of the impact we can have on the businesses we assist. We equip business owners with the knowledge and tools they need to become financial superheroes in their own right.

Moe, Numetrica offers a robust selection of services, from cloud accounting to playing the role of a virtual CFO for businesses. Can you elaborate on how these diverse services converge to provide a comprehensive solution for Ottawa’s businesses?

Moe: Absolutely! At Numetrica, we strive to be the one-stop solution for all accounting and bookkeeping needs for small businesses in Ottawa. We amalgamate a variety of services, such as handling bookkeeping, ensuring compliance with CRA business tax requirements, providing cloud accounting solutions, and dealing with GST HST remittances, to name a few. Our service suite is meticulously designed to alleviate business owners from the multifaceted stress of financial management, enabling them to focus on their core operations. Furthermore, our virtual CFO service steps in to provide financial planning, risk management, and strategic advisory, which are pivotal for scaling businesses. In essence, we don’t just manage numbers but nurture businesses with strategic financial stewardship, enabling them to flourish and navigate through both calm and turbulent economic waters.

What challenges did you face while transitioning from a student who assisted friends with their taxes to the founder of a tax-filing company?

Moe: The initial challenge was, undoubtedly, gaining trust. Transitioning from helping friends to establishing a company meant I needed a broader client base to sustain the business. I had to showcase my knowledge, reliability, and integrity to attract clients and ensure they felt secure with Numetrica handling their financial details. Building a brand, especially in the financial sector, required consistency, accuracy, and a genuine commitment to client success.

How does Numetrica utilize QuickBooks Online and cloud accounting to streamline bookkeeping for businesses?

Moe: QuickBooks Online allows us to organize bookkeeping in a way that’s transparent and accessible for our clients. With cloud accounting, we ensure that our clients have real-time access to their financial data, empowering them to make informed business decisions promptly. It’s about making the accounting process as effortless and stress-free as possible, so business owners can focus on what they do best – running their businesses.

Moving forward, how do you envision the future of Numetrica and its role in shaping small businesses in Ottawa?

Moe: At Numetrica, we’re continually evolving, integrating new technologies, and adapting our services to cater to the ever-changing needs of small businesses. Moving forward, we envision Numetrica to be the catalyst that not only ensures financial stability for businesses but also plays a pivotal role in their growth and success by providing insightful, strategic financial advice and solutions.

Many small businesses have been impacted by global events such as the pandemic. How has Numetrica adapted its strategies and services to better assist businesses during such challenging times?

Moe: The pandemic has certainly reshaped the business landscape and posed unprecedented challenges. At Numetrica, we’ve amplified our advisory role, providing businesses with strategies to navigate through the financial impact of the pandemic, such as optimizing cash flows, availing government aid, and restructuring finances. We’ve also augmented our cloud accounting services, ensuring businesses can manage their finances remotely and efficiently. In essence, we’ve become more than accountants; we are financial strategists and partners, guiding businesses through this tumultuous period.

From the editor:

The tale of Moe Tabesh is both striking and invigorating, depicting a journey from adversities to becoming a linchpin in the Ottawa business community. Numetrica, under his leadership, has transformed into a haven for small businesses, offering a panorama of services that go beyond traditional accounting. From managing intricate bookkeeping details to providing strategic financial insights via the virtual CFO service, Numetrica stands as a bulwark, safeguarding, and steering businesses toward fiscal stability and growth. Moe’s life and venture both stand as testaments to resilience and the profound impacts of unwavering determination and expertise in sculpting success narratives. You can follow up with Moe at

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