At 22 years old, Caleb Boxx pulls in $60,000 per month through his own videos and his business, YouTube Automation. He runs seven faceless channels on the video platform that make him thousands of dollars in his sleep. The rest of his income comes from teaching creators how to automate their channels or even managing their automated channels for them.
Whether you know it or not, you’ve probably watched dozens of YouTube videos made by Boxx, his clients — who have a combined one billion subscribers — or one of his 200 staffers.
The YouTube Automation founder assists creators in automating their channels and subscribes to a four-hour workweek. He built his first website at 11 years old and took on his first paying clients shortly after.
Today, he has an impressive half million followers on Instagram, and his company is the top-rated YouTube automation agency in the world. It runs a three-level teaching system that includes The Automation Program, The YouTube Automation Course, and The Elite Mentorship Program, which specializes in mastermind, personal coaches and training.
The young entrepreneur believes that anyone can turn an existing YouTube channel into a cash-flow business using five strategies he devised himself during his decade in the business.
“YouTube Automation is taking a money-making, time-saving approach to the platform,” Boxx said, “People get into creating videos because they love it. But, when a channel relies on your face for years, it gets tiring. I’ve found a way to solve that pain point for YouTube creators and make their businesses return better cash flow.”
“These are the exact strategies I use to make my faceless channels profitable (and go viral) in a predictable way,” he said of the five tips he wished he had known before starting his YouTube automation business.
Find a Niche
It’s easier to make money when fewer people share the same sort of content as you. This is why Boxx suggests you define your niche: celebrity gossip, vintage car repairs, or historical gardening, for example, and drill down to one sub-niche that you love, and that has fewer active creators.
To expand on the previous examples, those specialized niches could be reality TV gossip, 1980s Nissan repairs, or Victorian garden design.
“The fewer competitors you have in your niche, the more people will organically end up on your channel,” said Boxx.
Don’t Let Analytics Lead (At First)
Boxx explained that new uploaders — or those testing new sub-niches or styles on an existing channel — tend to sit and refresh their analytics after posting. But new approaches can take time to catch on, and you don’t want to get discouraged and talk yourself out of a good thing.
“I recommend you upload a minimum of 32 videos to a new channel, in a new style, or a new sub-niche, before looking at analytics and making any decisions,” said Boxx.
Get Help
To put out the best content and the highest quantity, you need help. Boxx suggests hiring a team, even if it’s just one person in the beginning, as soon as possible. Having more brainstorming power and more people putting in hours on new videos will pay off dividends down the line.
Boxx also reminds creators that an old adage is true. In this case, all profits should be reinvested into the business in the beginning.
Reiterate Success
This might seem like a cheap shot to some creators, but it’s just a sensible business move. “If one video outperforms all the others, create another version of it,” said Boxx.
If your reality star arrest roundup, transmission replacement, or vintage garden tour video goes viral, immediately begin making as many similar videos as you can manage. This is a way to keep people coming back to your channel, subscribing, and liking your videos.
Watch, Learn, Improve
The other side of the same coin is to watch which of your competitors’ videos go viral and make similar — but improved — content.
“Model your YouTube channel after other successful channels in similar niches. It’s ok to copy their concepts but make the content better and add your own spin to it,” said Boxx.
There’s no need to reinvent the wheel. If every creator in your niche makes videos that last about 20 minutes, they’ve likely researched this length as the most attractive to viewers. Instead of spending months in A/B testing to test this hypothesis, simply assume that others have researched this and move forward with your 20-minute videos.
To learn more about building successful cash flow channels on YouTube, get in touch with Boxx and his team.
About Caleb Boxx
Caleb Boxx is a founder of YouTube Automation, a business model that allows people to automate their YouTube channels creating passive income. Boxx has helped hundreds of content creators. To learn more about Caleb Boxx, please visit https://www.automatechannels.com/
