It’s a longstanding idea that everyone wants to be a content creator but it’s almost impossible to succeed, but Amber Miller and James Gwartney have stood as shining examples of just how fruitful it can be.
While the two started just like everybody else in run-of-the-mill jobs trying to make ends meet, they decided to take the boredom of Covid-19 isolation and turn it into something extraordinary.
Let’s skip the beginning and jump straight to 2022. The year everything changed for this power duo and the internet got taken by storm with their explosive success.
Starting an LLC and Going All-In
While the two started ramping up their TikTok – @Staylaughingcomedy uploads in 2020 for the same reason many people started new hobbies at that time, the real success story started in 2022.
This is when the duo first reached 2.3-million followers on TikTok and finally started pulling in enough money to leave their day jobs as Applebee’s servers.
The couple didn’t rest on their laurels, though. They took things to the next step and elevated their simple TikTok channel to a bonified LLC officially recognized as a business. That’s when everything went from a social media hobby to an extremely fruitful career complete with internet fame.
Mostly, this broke down into a massive increase in not only followers and views, but in brand deals, advertising opportunities, and various partnerships that every influencer and content creator tries desperately to get into their business model.
Quickly, those deals skyrocketed the duo’s earnings into an entirely new tax bracket reaching $850,000 and counting since the 2022 LLC change.
The growth didn’t stop there, though. Rather than sticking solely to TikTok, the two continued to focus on growing the Stay Laughing Comedy brand and branching out into new endeavors.
Now, the couple’s social media presence encompasses TikTok, Facebook, Instagram, Twitch, YouTube, Kick, X (Twitter), and a variety of other top platforms.
This large social media presence has only grown the brand since 2022 with profits and followings growing steadily.
The Secret to Success
The success James and Amber have seen is impressive and rarely seen, but there’s a clear reason behind it. While the two are naturally funny, and their relationship was bonded around their uncanny sense of humor, the decisions they made along the way are what has really elevated Stay Laughing Comedy above less successful content creation attempts.
It mostly comes down to the two’s decisive decision-making skills and timing. As highlighted earlier, they didn’t just operate a TikTok channel and enjoy a quick rise to stardom. They made the move to make their content creation a proper licensed business and leverage the perks that come with that. As money started coming in from various opportunities, they didn’t turn them down or rely solely on their fanbase. They took those new opportunities and ran with them for exponential financial growth. Finally, rather than stay in their comfort zone, the two have branched out to reach broader audiences with different opportunities for growth.
All of this has been done with the duo’s hilarious sense of humor and couple’s skits. Showing that with good decisions and persistence, finding success in unlikely places is completely possible.
