Today we had an opportunity to interview Aaron Regev.
Aaron Regev is the sales manager of Total Home Protection, one of the fastest growing home warranty companies in the USA. Aaron shares with us insights he gleaned along his road to success. His journey was difficult, but interesting.
Aaron had a very strong work-ethic and mentality that helped him make it all the way to the top of this industry after immigrating from his parents’ native country in the Middle East at a young age.
His parents raised him to believe that failure is not an option and that through hard work and persistence, anything is possible.
He attributes much of his success to these principles as well as countless other life lessons learned throughout his lifetime which have enabled him to get to the top of the industry.
“Stay humble, stay grounded, think straight, don’t try to outsmart everyone, and try to conduct yourself as honestly as you can. That’s how you’ll find success — no matter what stage of your journey you are.” – Aaron Regev
When did your journey begin? (Please tell us a little bit about what life was like for you before you pursued entrepreneurship.)
Aaron Regev: Well, I was born and raised in Brooklyn, New York. My parents immigrated to the United States from the Middle East and they were hard-working people who raised me to be very humble. They encouraged me to chase after my dreams and instilled in me a work ethic that demanded determination and honesty in all of my dealings. So, all in all, I have them to thank for where I am today. God blessed me with parents that raised me right, even when things got rough (Brooklyn back in the 70s was no walk-in-the-park after all).
Who has inspired you to continue actively pursuing successes through your journey?
Aaron Regev: David Seruya, the CEO for Total Home Protection, the company that I work for. He inspired me through his work, his vision, and just the way he speaks about the industry — you know, with the passion and grace of someone who really knows what he’s talking about.
I see him kind of like the Michael Jordan of the home warranty industry, ha! In the way that every idea, suggestion, and advice he gives is just refined to the fullest extent — just brilliant, really.
Was there any point in your journey that you considered giving up?
Aaron Regev: To start with, it should be said that I got into this industry out of necessity. I was in a failed business and was left unemployed. So, I began looking for something to do and fortunately, with my experience as a salesperson, I was able to find one in this industry. They wanted someone on board to train other salesmen — to teach them how to become better salespeople. And so, that was my door. I continued working on this even after I got the job, perfecting my knowledge of the industry (both the front-end and the back-end, which is the servicing and the advertising).
Anyway, that was very very difficult to do, as you can imagine. But, I didn’t actually ever once consider giving up. Perseverance is everything to me, after all. Like I said, my parents raised me to believe that failure was not an option. And, with the grace of God, I was able to weather the storm in the end and find a tremendous amount of success in the industry.
What is a common mistake that beginner entrepreneurs make? (What advice can you give to help them out?)
Aaron Regev: One common mistake that I’ve seen people make is being too overconfident — although maybe being overly arrogant is a better descriptor. Either way, I’m talking about people who believe that they can outsmart everyone. When, in all actuality, it really is best to be humble. To be low-key. It enables you to be able to make the right decisions at the right time. And it enables you to avoid bad financial investments and never underestimate your competitors.
Anyway, I believe that it is when you start to think that you can conquer the world, when you allow your head to get swollen from previous successes, that’s when failure becomes imminent. Think back on Napoleon Bonaparte. He’s a perfect example of someone that got too big for his britches and look what happened to him! And, well… History has an annoying habit of repeating itself. So, stay humble, stay grounded, think straight, don’t try to outsmart everyone, and try to conduct yourself as honestly as you can. That’s how you’ll find success — no matter what stage of your journey you are.
Aaron Regev: My favorite life lesson quote t is from my grandma (so this goes back to my roots), and it’s “always be content.” It’s a tough, tough statement to make. And it’s difficult to put into action since being content doesn’t really mesh well with ‘striving for success’ which is what we do at work every day. But the point in the quote is to encourage contentment in your successes.
Everyone wants to conquer the world and that’s fine. I want to conquer the world too. But it’s important to know that you may not be able to achieve that level of success. A lot of my early mistakes were made because I didn’t understand this life lesson from my gran. I always wanted more. And by striving for more and more each time, I made significant errors in judgment. So yeah, be content with what you have. Chase after whatever you want, just do not expect to get any more than what God has graced you with.