The QI Group exemplifies entrepreneurship, empowerment, and a blend innovative business strategies. As a global conglomerate, it has built an empire grounded in sustainable development and ethical business practices, distinguishing itself internationally. The company strategically harnesses the diverse potential of sectors such as e-commerce, education, travel, and wellness to fuel growth and foster a culture of innovation.
Vijay Eswaran and Joseph Bismark’s dual leadership has been pivotal to QI Group’s growth. Their spiritual approach to business has instilled a strong corporate culture that values service, integrity, sustainability, and leadership. Under their stewardship, the corporation has achieved commercial success and become a role model for sustainable and ethical business practices.
“All of our businesses are about helping people live better lives and/or empowering them to do more,” said Eswaran.
What Is the QI Group?
The QI Group of companies is a diversified multinational entity renowned for its dynamic and progressive approach to business. Established in 1998 by visionary entrepreneurs Vijay Eswaran and Joseph Bismark, the group has grown into a formidable conglomerate with deep roots in wellness and lifestyle, luxury goods, retail, financial services, education, and travel & leisure. Headquartered in Hong Kong, with regional offices across Asia, including Malaysia, Singapore, Thailand, and the Philippines, the enterprise exemplifies the power of innovative entrepreneurship and sustainable business practices.
At the core of it all, The QI Group values holistic human progress by empowering and nurturing growth within relevant industries, reflecting the company’s commitment to comprehensive development and innovation.
QI Group’s unique and multifaceted business model in the wellness and leisure segment integrates traditional direct selling with modern e-commerce strategies. This hybrid path has allowed the company to expand its reach globally, catering to a diverse customer base through its direct selling network while capitalizing on digital platforms’ expansive reach and efficiency. The core of its business lies in uplifting individuals and promoting inclusive growth, which resonates through its extensive network of distributors.
“Through our business, we empower entrepreneurs. We don’t teach them entrepreneurship. We give them the tools and the self-confidence they need because those are very important factors. Then we send them out in the world and let them build those skills and imprint their own personality upon them,” stated Eswaran.
Empowering Growth and Sustainability Across Industries
The company’s commitment to education and lifelong learning is evidenced by its investment in establishing Quest International University in Malaysia. The group is dedicated to fostering educational opportunities that are both accessible and of high quality to ensure that students not only receive academic knowledge, but also practical skills relevant to the global marketplace.
Eswaran said, “Quest International University (QIU) is a work in progress. We are constantly experimenting and trying out different theories and philosophies. It’s amazing to see the young minds there; their reception to our experiments is very encouraging.”
In hospitality, QI Group has significantly invested in developing luxurious and eco-friendly properties, demonstrating its commitment to sustainability. The group’s resorts and hotels are designed to offer exceptional experiences while minimizing their environmental footprint, thus aligning with the company’s overall strategy of creating sustainable value for all stakeholders.
Its property development division is dedicated to constructing high-quality residential and commercial properties that harmonize with their environments. This dedication is exemplified by properties such as the Prana resort in Koh Samui, Thailand, and developments in Antalya, Turkey, and Kuala Lumpur, Malaysia.
The QI Group recognizes the importance of cultivating sustainable and prosperous communities where businesses and entrepreneurs thrive. Financial services within the QI Group offer innovative solutions tailored to the needs of emerging markets. The company understands that holistic human development extends beyond economic aid, including empowering individuals, fostering growth, and devising solutions for relevant industries. Guided by core values of integrity, service, sustainability, and leadership, the QI Group is committed to creating a lasting social impact. This commitment is realized through its business endeavors and efforts to give back to the communities in which it operates.
The RYTHM Foundation drives QI Group’s leadership in corporate social responsibility. Through the foundation, an acronym for Raise Yourself To Help Mankind, the corporation undertakes various initiatives for community development, environmental sustainability, and education. Over 80,000 beneficiaries across more than 20 countries have been positively impacted by community projects funded by the RYTHM Foundation.
“It’s about the impact we are having on those around us,” said Eswaran. “It’s about leaving a legacy. One of the most special moments for me is when people walk into [Taarana], our school for kids with special needs in Malaysia, and see what we have done there. To be able to see the impact we’re making in their lives and the contributions we can make to the community is more enriching than any of my other achievements.”
Through its diverse operations and global presence, QI Group continues to innovate, lead, and inspire, proving that businesses can succeed while being a force for good in the world.
