Soft2Bet, a leading B2B turnkey solutions provider in the European iGaming market, has announced significant strides in its business operations according to its latest 2024 Investigation Report. The report highlights the company’s remarkable financial performance, with EBITDA doubling compared to the previous year, as well as substantial expansion into regulated markets across Europe and beyond.
Soft2Bet made considerable progress in regulated markets in 2024, securing B2C licenses in Ontario and Mexico and enhancing its presence in Sweden with three additional B2C licenses. In Europe, the company also obtained B2B licenses in Greece and Romania, and secured a general license for other games in Spain. Additionally, Soft2Bet is actively preparing to enter the lucrative U.S. market, focusing on New Jersey.
Furthermore, the company finalized major turnkey deals in Mexico and Nigeria and achieved a landmark MEGA partnership with a prominent European operator, strengthening its industry influence.
Soft2Bet’s innovation initiatives have also been a key driver of its success. The Motivational Engineering Gaming Application (MEGA) evolved into a standalone solution, incorporating AI-driven personalization to boost player engagement and revenue. The platform has already delivered impressive results, including a 65% increase in Net Gaming Revenue (NGR), a 45% rise in Average Revenue Per User (ARPU), and a 50% boost in deposit amounts.
Soft2Bet’s commitment to innovation and social responsibility did not go unnoticed, earning a 322% increase in award nominations and 10 prestigious industry accolades. At the SBC Awards 2024 in Lisbon, the company was among the celebrated winners, further solidifying its influential presence in the iGaming sector.
The company also demonstrated its dedication to social responsibility by launching nine community projects and donating over €1 million to NGOs, while also launching Soft2Bet Invest, a €50 million innovation fund to support iGaming and casual gaming entrepreneurs.
With its unwavering commitment to innovation, social responsibility, and strategic growth, Soft2Bet continues to solidify its position as a leader in the global iGaming market.
