There is an immense difficulty with scaling a service-based business. Many are geographically located to potentially limit their pool of clients without some profound global draw. Others are narrow, only likely to appeal to those with specific issues in niche circumstances. When there is a drought of attracted people, the business can do nothing but sit and wait, as it is curtailed by the conceptual restrictions it imposes on itself. Client satisfaction is unable to rise if there are no clients to satisfy.
Every venture is almost certainly going to encounter these problems when it seeks to grow in size and value. On this assumption, a service provider such as a healthcare clinic could be the first to fall at the hurdles mentioned above due to its likely fixation on one speck of the globe and the fluctuating nature of the surrounding population’s medical issues. With his clinic Caring Medical Florida, at which he is the Director of Dynamic Orthoneurologic Correction, Dr. Brian Hutcheson sets out to satisfy clients from across the world map by implementing a comprehensive approach to health and providing exceptional customer service.
Prudent observers may have noticed that an immediate flag is raised by Caring Medical’s location in the Southeastern United States. However, Hutcheson is adamant that the appeal of his clinic brings in custom from far and wide. Inclusive of clients from the Middle East, Caring Medical boasts a client base spanning all seven continents every week. Partly, this is due to Brian’s willingness to embrace innovative medical practices and a new approach to care before mainstream providers took hold. Being ahead of the curve on technologies such as digital motion X-rays (DMX) to uncover the true cause of chronic pain positioned Hutcheson as a trailblazer in his field, gaining recognition from peers in the healthcare industry. The daring nature of Brian’s approach quickly garnered the attention of those who had yet to find solutions to their medical problems.
Solving someone’s problem is a great way to keep them satisfied, but it is Brian Hutcheson’s dramatic overhaul of the traditional healthcare approach that is keeping his business present and relevant. The holistic approach to medicine is one many providers scarcely have the time and resources to provide. But at Brian’s clinic, the ethos is not only considered but prioritized.
“We look at each element individually while providing whole-person care,” Brian explains. “The structural things are key – a patient’s home life, their posture, their day-to-day routine, and the quality of the media they take in. These are all important considerations when we make recommendations for them.” At the core of Brian’s beliefs, external factors such as mindset and lifestyle directly influence a person’s health. By paying attention to the nuances of a patient’s situation, he can curate a solution that will improve their wellbeing.
A critical caveat to this approach is that maintaining good health is an ongoing process, which is why Brian Hutcheson is constantly innovating to provide his patients with access to instant solutions. For clients of Caring Medical, personalized videos are sent directly, detailing the exact mechanisms required to most effectively resolve a health issue such as an abnormal neck curve. Brian’s aspiration, on the other hand, is to continue to build his personal online channels, where he seeks to share ‘pearls of wisdom’ on everyday health and mindset issues experienced by the masses. As with other successful thought leaders over the past two years, Brian has realized the potential of online technology to expand and adapt a business and wishes to pull it with both hands into his brand’s future. This cutting-edge approach assists in bringing Brian’s Florida clinic into the international eye.
It’s quite the exposure for a boy from the suburbs of Chicago, an upbringing he credits with equipping him with the interpersonal skills to diversify the appeal of his clinic. In Brian’s youth, formative moments were made when his father would take his son to Chicago Cubs games with business associates. Brian soon learned that these entrepreneurs originated from different walks of life but had all reached the same destination. The communicational tools required to interact with diverse people effectively were therefore available to Brian to take advantage of, inspiring the inclusive approach of his medical ventures.
Ultimately, it is inclusiveness that guides a clinic and a brand geared towards catering to the queries of individuals. Dr. Brian Hutcheson is inclusive with his practices, never failing to investigate an emerging medication or methodology, just as he is with his clients, who are satisfied by his interminable pursuit of healthcare perfection.
