Dr. Jimmy Sayegh, or the “King of Cracks” as many know him, has brought the chiropractic practice into the eyes of the world. His many social media accounts have rapidly gained followers reaching up to 4 million fans worldwide who are eager to learn and see more about the often misunderstood practice.
Dr. Sayegh is a first-generation Arab American who is a perfect example of the American dream. His parents came to the US from the Middle East in the hope that their kids will get to experience the American dream.
He began his practice with a dream of one day becoming a sports chiropractor. After 10 years of hard work, dedication, and a lot of education, his dream became a reality.
Dr. Sayegh first graduated with a degree in Kinesiology Sports Medicine with an emphasis in Exercise Science from California State Polytechnic University, Pomona. Then, he went on to get his Doctorate of Chiropractic degree from Southern California University of Health Sciences, Los Angeles College of Chiropractic.
As a savvy business owner, Dr. Sayegh saw the potential of social media as a prime way to advertise his services. He explains: “With the opportunities of social media in today’s culture, your dreams and opportunities are in the palm of your hands.”
So, he began his social media campaign and branded himself as “The King of Cracks.” He started publicizing the ASMR crack sounds our bodies can make and quickly drew a lot of attention.
Dr. Sayegh explains: “The instant gratification of relief a patient experiences when they hear those crack sounds is one no one else can describe and to be able to see so many reactions is priceless.”
Unlike some fields, the chiropractic field is a diverse one that gives licensed professionals the ability to make changes in the lives of many through non-invasive treatment therapies. In 2019, Dr. Sayegh started to show his unique adjustment techniques to the world.
As a result, many chiropractors followed suit. Today, there are thousands of chiropractors on social media platforms showcasing their work.
Speaking to this phenomenon, Dr. Sayegh explains: “The fascination with crack sounds and the ability to see a treatment being performed for the exact same condition you are dealing with was one thing that helped followers resonate with our work.”
As a result of his success, Dr. Sayegh was able to work with professional athletes such as DK Metcalf and Karim Benzema. He also had the opportunity to work with celebrities, actors, directors, and musicians such as Ava DuVernay, Ross Mathews, and Larry Hernandez and Kate del Castillo.
Dr. Sayegh wants to continue to grow his business as well as mentor other PTs and massage therapists to do the same. He hopes to help grow the chiropractic field as a whole and work side by side with other medical professionals.
All in all, Dr. Sayegh’s life shows the value of hard work and dedication. For those seeking a similar path, he advises that you “find your niche, perfect it, and become the best at it. Showcase your talent for the world to see. Don’t focus so much on growth but rather show the world your special talents and one-of-a-kind characteristics.”
