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Drive Social Media’s Focus on Measurable ROI Transforms Small Business Customers Beyond Likes and Shares

Rachel Knox
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Drive Social Media’s Focus on Measurable ROI Transforms Small Business Customers Beyond Likes and Shares

A robust social media strategy can help catapult your small business to new heights, but you need the right partner to help bring your vision to life. That’s where Drive Social Media comes in. Their goal is to bring a minimum of three times the return on investment (ROI) to every single partner by any means necessary.

Here are some proven strategies to do so.

Social Media Strategies That Work

Social media marketing is crucial for any business looking to attract more leads. We live in a digital world, and the power of websites and apps like Facebook, Instagram, and TikTok can’t be overstated.

At Drive Social Media, the primary objective is to maximize ROI for every partner. How do they do that? “We get personal,” explains Stephen Nations, VP of Digital Marketing, “We want to understand your business inside and out so we can customize the perfect strategy for your unique customer base.”

After all, no two businesses are the same. It’s important to gather real information about customers, including who they are, why they’re buying, why they keep coming back, and how best to market to their interests.

Attracting and Retaining Customers

Data scientists then take everything they’ve learned about the business and create an action plan to attract new customers while increasing ROI while also focusing on current customers.

“Did you know 80% of your future revenue will come from just 20% of your existing customers?” asks Nations. “That’s why the Drive Social Media team puts significant effort into content strategies that will keep your customers coming back for more.”

Use of Artificial Intelligence

Once a social media campaign is ready to launch, AI is used to create thousands of combinations of creative, targeted ads. Artificial intelligence is also leveraged to track results and figure out what works and what doesn’t to get the most out of the ad spend. “We ensure every client’s ad dollars go toward generating leads that convert at the lowest cost,” promises Nations.

Thorough ROI Tracking

Clients also gain access to Drive Social Media’s one-of-a-kind ROI-tracking dashboard, Marketing Milk, where they can monitor the progress of their campaigns. The dashboard is customizable to show only the most relevant KPIs.

Maximizing Your ROI Made Easy

Running a small business is challenging enough. Drive Social Media can help you stay ahead of the curve with effective social media campaigns powered by the latest technology. Their focus on measurable ROI serves to ensure that you get the results you’re looking for.

About Drive Social Media

Drive Social Media provides powerful marketing solutions, along with a mission to deliver growth-minded partners a minimum 3X ROI. Drive’s proprietary ROI-tracking platform, Marketing Milk, and its highly trained team working online and at five U.S. locations have helped Drive Social Media become one of INC’s 5000 Fastest Growing Companies in America.

Andrew Anastasiou amongst the finalists for the entrepreneur of the year awards

Kieran Mcleod
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Andrew Anastasiou amongst the finalists for the entrepreneur of the year awards

Andrew Anastasiou, the Fintech entrepreneur most notable for bringing digital payment services to over 500 million people is reported to be a finalist in the 2021 Entrepreneur of the Year Awards. The entrepreneur has been nominated for the sought after award by some of the digital banking industry’s top businesspeople.

For his efforts and leadership in changing the digital payments industry, Andrew Anastasiou is reportedly sitting within the top 50 finalists for the title of Entrepreneur of the Year, and sources have stated that he could be in the top 10, however, this is not official.

The award ceremony will take place in April 2021 and entry will close in February the same year. It is estimated that until now over 100,000 entries have been logged and over 5000 direct peer nominations have been made, with Andrew Anastasiou being amongst them.

It is unknown as to which project saw Andrew Anastasiou being nominated for the title, as he is currently in process with multiple online banking projects but it is assumed that the entrepreneur gained the nomination due to his initiative in bringing digital banking to over a quarter of a billion people in Africa who have no access to online banking, via LyncPay. The cash-to-voucher solution will see a huge amount of African citizens gain access to digital banking which will allow these individuals to pay for their utilities online, instead of via a cash only system that causes immense inconvenience for authorities and is ultimately a very time-consuming process.

We hope to speak with Andrew Anastasiou directly soon to find out more about him and to get a better insight into his career and his project pipeline.

The 3 Best Ways To Keep Up With Current Events

Esperanza Squire
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The 3 Best Ways To Keep Up With Current Events

There used to be a time where the only way to get the latest news from around the world was in a newspaper. Then, the internet came along and changed everything. While it is wildly convenient to be able to access a wealth of news and current affairs at the press of a button, there are sometimes some risky maneuvers and biased/dubious sources that can taint the validity or reliability of certain news and stories.

No doubt you’ve heard the term “fake news”, it is becoming more and more popular as time has gone on – while the sentiment remains, there are a number of viable ways to get up-to-date and fair news, and we’re going to explore a few of the ways you can keep up with current events.

Substack 

A relative newcomer in terms of platforms. After the recent years of controversy surrounding mainstream media outlets and particular biases and resulting issues with company ownership – many of the top journalists and pundits in the field have moved to platforms like Substack.

The platform is not known for silencing or editing the viewpoints of their members, and those who have a particular voice they find to be fairer can choose to subscribe to receive their newsletter in daily, weekly, or monthly packets.

Peer Reviewed Journals

Ways to read current events

In both the scientific and (optimistically) journalistic circles, the role of the peer review process is not to be undermined or mistaken. It’s fact checking the fact checkers so to speak. There are a number of platforms that offer a huge selection of peer reviewed articles and journals.

The peer review process is a self-determining one, where others in the field are able to read, and over time, reveal a consensus as to the validity of the information being presented. A peer reviewed journal has the weight of research, and integrity as more reviews are submitted, and especially as more people cite the article or journal as factual in their own determinations.

Associated Press Journals

The Associated Press organisations are a collective of journalists and pundits that work as a collective to bring a range of news stories and current events. More often than not, the sources that major news publications depend on for background or specifics will involve the associated press.

They have a number of platforms in which they run and publish their smaller stories that often encourage a more holistic and rounded view for those who read them.

How Gulf Coast Western Serves as Managing Venturer for Oil and Gas General Partnerships

Travon Marner
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How Gulf Coast Western Serves as Managing Venturer for Oil and Gas General Partnerships

In domestic oil and gas exploration, the structure of a deal matters as much as the geology behind it. Since 1970, Gulf Coast Western has held a consistent operational designation: the company is the Managing Venturer of Oil and Gas General Partnerships, also known as Joint Ventures, for the exploration, development, and acquisition of domestic oil and gas reserves. Over more than five decades, that structure has defined how the company works with partners and evaluates every new project it takes on.

What a Managing Venturer Actually Does

The managing venturer is the operational center of an oil and gas joint venture. In Gulf Coast Western’s model, that means identifying prospective drilling sites, conducting due diligence on costs and projected outcomes, structuring the partnership, and managing everything from the engineering phase through day-to-day well maintenance. That scope goes well beyond sourcing a deal.

Before committing to any prospect, Gulf Coast Western requires that the geological and geophysical attributes of each opportunity meet defined criteria for improving the likelihood of geologic and financial success for its partners. The company has stated this directly on its About Us page. In practice, it’s a screening process designed to filter marginal prospects before capital is committed.

The result is a multi-state footprint spanning Texas, Louisiana, Mississippi, Oklahoma, and Colorado, with thousands of acres acquired across those active producing areas earmarked for development through the joint venture structure.

How the Partnership Model Is Structured

Gulf Coast Western partners with accredited investors in each venture. Those are individuals who meet SEC income or net worth thresholds indicating the financial sophistication to evaluate investment risk. Once a prospect clears internal review, the company prepares a detailed prospectus covering the research and operational context relevant to qualified investors. Partners review the opportunity before the site is acquired, and Gulf Coast Western manages operations from that point forward.

One measure of that model’s results: over 70% of the company’s partners have participated in more than one joint venture. In an industry where trust is earned slowly and capital is cautious, that rate of repeat investment reflects sustained confidence in how the company operates.

Matthew H. Fleeger and the Modern Partnership Framework

Matthew H. Fleeger became president and CEO of Gulf Coast Western in 2009. His background before that was wide-ranging. He had founded MedSolutions Inc. in 1993, a medical waste management firm that was later sold to Stericycle for approximately $59 million in 2007. He also played a role in building Palm Beach Tan and Mystic Tan into franchise operations approaching $100 million in combined revenue.

That background in corporate structuring and acquisitions shaped how Fleeger approached the managing venturer model. He invested his own capital alongside partners in joint ventures, directly aligning his financial interests with those of co-investors. In a Mergermarket profile from January 2016, Fleeger described annual revenues north of $40 million at that time while outlining the company’s acquisition-focused growth strategy.

A Track Record Tied to Partner Outcomes

The managing venturer model ties company performance directly to partner results. In January 2016, a Gulf Coast Western subsidiary acquired substantially all Orbit Energy Partners assets in southwestern Louisiana, bringing working interests in 13 producing wells and an estimated 30 million BOE in total reserve potential into partnerships where co-investors shared in the results. That transaction illustrated what the joint venture structure looks like when acquisitions of genuine scale are managed through it.

Gulf Coast Western holds an A+ rating with the Better Business Bureau, a credibility marker that carries particular weight in oil and gas, where investor relationships depend on transparency and follow-through. Gulf Coast Western reviews on the BBB platform offer a measure of what five decades of operating under this model looks like from the partner side of the ledger.

5 things you need to know about Dylan DeGennaro

Ian Feldman
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5 things you need to know about Dylan DeGennaro

The 20-year-old famous social media influencer, Dylan DeGennaro, who has been taking different social media platform by storm, has just announced a new relationship status. This and much more information about Dylan DeGennaro are what you will discover as you follow through.

  1. Family Background: He grew up with his brothers Spencer Krauss and Antonio John. These three lads were brought up and trained by their single mum. They are often seen bopping around, especially on their twitter handles, sharing pictures taken together during and after a trip or an excursion. All three seem to have chosen different paths career-wise with Spenser, an NBA player, and Antonio in medical school.
  2. First Big Quote: As a graduate of Quinnipiac University, Connecticut, USA, Dylan DeGennaro has a wealth of knowledge under his sleeve. His first big quote was, “Social media is a very powerful platform. If you were to start a page, you should create the theme around something you are interested in. This way, it is much easier and fun to create content for the page”. In simple words, be true to yourself. Sell what you are, and you will make good sales because you would have overcome the “wannabe” syndrome.
  3. Favorite Dish: This whiz kid social medial talent was once quoted saying, Cleveland style barbecue is his favorite dish. That would not be far from the truth as this dish is one of the people’s most favored dishes in Ohio, and that was where he grew up. The dish is slow-smoked beef brisket, pork ribs, and pork belly. With proper ingredients and matching techniques, it has a characteristically Northeast Ohio flavor. One of the famous joints to get this kind of barbecue is Mabel’s BBQ. There is a famous saying around Cleveland that, do not come to Mabel’s and expect cornbread, mac, and cheese or braised collards: Here, Eastern European-rooted sides like broccoli salad and spaetzle and cabbage prevail.
  4. Career Goal: In the future, he aspires to turn his Instagram page @rapmusic into a media company. With a prolific record of making the right choices when it comes to theme, one would not expect anything less than a multimillion-dollar company springing out of this young lad. He has already shown his specialty in growth hacking and music marketing; therefore, carving out a company would not be a problem. According to him, while it is okay to create captivating content, it is still not enough. He continues; it is also essential to choose the right audience for it. That has been what kept him atop his game and is undoubtedly getting him a media company.
  5. Relationship Status: On June 6, Dylan DeGennaro announced via his Facebook handle that he was now in a relationship with Brooke Marie. Marie was born in 1999 to her parents in Los Angeles, California. She is a sibling to two other sisters Penny and Jamie. While she was in the acting business back at senior high, she suffered depression and anxiety, in lieu of which she has decided to leave the acting industry for good. She is currently working a full-time job as a hotel receptionist while she prepares for college. She is trying to pursue her new dream as a singer and songwriter. She also made a complimentary remark on her Facebook status to authenticate her relationship decision with Dylan DeGennaro.

Dylan DeGennaro uses Instagram accounts like @rapmusic, @male, @rapping, @tracks, @trillion and one personal account of @trippin

Our young influencer seems to have started quite an eventful life and even more prepared to lead many more eventful days ahead.

Why is Kennected growing so much?

Ian Feldman
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Why is Kennected growing so much?

There is no doubt about whether automation increases productivity. As many have predicted, automation technology will be among the biggest trends to watch out for in many industries soon. Apart from productivity, automation makes labor-intensive activities like lead generation much less of a hassle.

At the center of this article discussing automation technology is Kennected, a company that is helping other firms connect with their target audience more effectively, and more cheaply. Over the past year, the company has seen tremendous growth both in client base and revenue. Why is this company having explosive growth, while other startups are closing shop?

Explosive Sales Team

According to Siva Devaki, sales is not about convincing the target anymore, but about building trust and promoting education. No one seems to understand this better than the Kennected sales team. Their objective is not just to close sales – they provide much-needed information to help you make better purchase decisions. The sales team at Kennected, spends time with their potential customers. The team learns what the person’s or company’s specific goals are, so that the prospect can see how Kennected can solve their point of pain.

Apart from that, the support team is always available to attend to any potential or previous customer request. The commitment of the team does not only build trust, but also a relationship with their clients. Every buyer appreciates a company where they feel they are actively listened to and engaged with.

Amazing Customer Support

Potential clients and repeat customers always seek satisfaction when purchasing goods or services. The highly responsive customer support team at Kennected acts as the glue that connects the company and its clients. Whether you have any urgent questions, or just need clarification about their services, the customer support team is always eager to help.

This is a company that has invested significant resources to satisfy their clients. The chat feature that allows you to interact with the company through the website gives you easy access to the support team. During normal working hours, the Kennected team replies within minutes of sending them a message. Kennected also offers after work hours for support or sales calls.

As you can see, it is clear why Kennected is a breath of fresh air when it comes to both delivering a no-nonsense and sincere service to its customers. We only wish we could be a fly on the wall during the Kennected sales team calls. We hear they are quite fun and informative.

Streaming In The Digital Age – What Is Next?

Thelma Lee
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Streaming In The Digital Age – What Is Next?

Streaming feels like a reconstituted version of Blockbuster sometimes, doesn’t it? After all, we are now renting everything, homes, cars, music, movies, computer programs, and TV are all temporary and paid for in weekly, monthly, or yearly bases.

How did this all happen you might wonder? Is it the fast-paced existence we’ve all been finding ourselves in, or is there something more beneath the surface?

That is a question for the philosophers.

Instead, what we are going to talk about today is the way that all these wonderful conveniences of our everyday lives are seamlessly available across most platforms and devices, and perhaps what lays just past the horizon.

Detachment Of Physical, Everything

It seemed to happen overnight. There was an undeniable and quick shift from owning a physical copy of a CD or DVD to clicking a button and having it wherever, whenever. The conveniences speak for themselves, who can imagine opening up a Blu-Ray now and physically taking the time and effort to put it in the receptacle and waiting for it to load when you can just press that Play button.

It seems that the advent of the internet has allowed more of us to stream anything we want, in the days of dial up and inferior internet connections, the concept of streaming something was a wildfire fantasy.

Who remembers the time it took to send a fax in the early 90s? We’ve evolved to the ether and less towards the copper wires of yesteryear. This allows greater sized packets of data to be received and sent without hesitation or worry.

The Meta Of It All

Streaming Meta

Where is it going to be next? No one really knows. No one could have predicted the Metaverse taking off as much as it has. Streaming a song in the Metaverse could be likened to going to a concert for all we know. From what we can determine from the Metaverse, the decentralized and virtual enveloping nature of the technology holds a huge range of possibility for the future of streaming.

From being able to appear in a virtual movie theatre to live-streaming a concert. As the internet becomes more ingrained into our lives, the more potential streaming has.

5 benefits of using Rideshare Support for rideshare & delivery drivers

Ian Feldman
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5 benefits of using Rideshare Support for rideshare & delivery drivers

As the current legislation stands, delivery drivers don’t receive the same regulatory coverage or support that more conventional employees receive. For example, drivers for Uber, Lyft, DoorDash, UberEats, Postmates, Instacart and other ridesharing/delivery drivers are employed as “independent contractors”, essentially barring them from receiving certain support services (which are for “employees” only). Thankfully, Rideshare Support  has all the gaps covered for drivers at no cost! They provide exclusive savings, discounts, rates and roadside assistance services.

Rideshare Support is the official support app for Uber, Lyft, GrubHub, Postmates, DoorDash, UberEats and Instacart drivers! Here are some of the best benefits of signing up with Rideshare Support. All you need to do is download the app via Apple Store here or Google Play for Android here. It is absolutely FREE!

Awesome accessibility

One of the main advantages of using Rideshare Support is the fact that the app is incredibly easy and straightforward to use. The app’s user interface is tailored to individuals who are not as tech-savvy or receptive of new innovations. No matter what your tech skills are, the Rideshare Support app is easy to use and navigate. It provides instant support without going thru channels. With one click you can find support locally that provides EXCLUSIVE SAVINGS, DISCOUNTS, RATES AND ROADSIDE SUPPORT! 

Immediate response time

If you are a rideshare or delivery driver who has been involved in an accident or needs roadside support, then Rideshare Support is the app for you. You can get instant savings for your auto maintenance and the app can connect you promptly with a local auto repair provider. At Rideshare Support, they provide immediate assistance (24 hours, 7 days a week) to any drivers with any concerns or worries. You can also expect to receive effective discounts on roadside support services. With Rideshare Support, you’ll have access to a free local tow and up to 40% worth of discounts on any roadside service fees in Northern California.

Exclusive savings

On top of their big discounts and exclusive deals for members, users of Rideshare Support will be able to enjoy huge savings with their local ridesharesupport.app local auto service provider or roadside towing company. Rideshare provides over 150+ Rideshare Support auto service locations with savings.

Exclusive discounts

Becoming a registered member of the app will ensure that you get access to a wide range of discounts. Many of these discounts will ensure that you can save as much money as you can. It’s a well-known fact that being a rideshare or delivery driver can be tough work and, more importantly, income streams are often inconsistent. For example, the recent coronavirus pandemic has reduced the demand for conventional ridesharing services for people, while concurrently boosting the demand for food delivery apps. During these uncertain times, it is essential that you, as a ridesharing or delivery driver, have access to the necessary support in order to maximize your income. Rideshare provides over 150+ Rideshare Support Auto Service location with discounts.

Exclusive rates

Each ridehsharesupport auto service or roadside towing company provides exclusive rates that are negotiated between ridehsaresupport and the auto service providers. These rates are exclusive and are not available to the public. Rideshare provides over 150+ Rideshare Support auto service locations with rates.

 

Are eVouchers the way forward in payments? We asked Andrew Anastasiou

Martin Haglin
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Are eVouchers the way forward in payments? We asked Andrew Anastasiou

The traditional ways of receiving deposits for online forex brokers is slowing becoming a thing of the past, especially for brokers who are not based or licensed within the EU. Forex brokers licensed in jurisdictions such as Belize, Mauritius, and Seychelles are experiencing extremely difficult times when it comes to being able to receive deposits from their traders, and we wanted to find out if there is a new way for these companies to take deposits.

We contacted Andrew Anastasiou, an entrepreneur in the Fintech industry who is an expert on the subject of payments and banking. Andrew Anastasiou has been featured in some seriously high-level online publications due to his knowledge of the industry and for bringing payment solutions to some of the most hard up industries.

Andrew Anastasiou told us that for non-EU forex brokers, it is becoming more and more apparent that if they want to continue taking deposits in a traditional way, namely via Visa or Mastercard they will need to obtain access to an extremely risky environment known as “miscoding”. Andrew Anastasiou firmly put forward that he in no way endorses such services and that he does not support nor advise the practice of “miscoding” when it comes to online brokers trying to navigate the payments world. Instead, Andrew told us that a viable and legal solution for receiving online deposits from traders of a broker is eVouchers.

The term “eVoucher” is a wide term, but Andrew Anastasiou told us that the use case scenario for forex brokers is pretty simple. The way it works is that a forex broker will integrate with any of the current digital eVoucher solutions that are regulated and support forex brokers, then a system of purchasing an eVoucher is implemented whereby the trader can purchase an eVoucher with their credit or debit card, receive a 6-10 digit code to their email inbox and then redeem this code on the broker’s website. Andrew Anastasiou is also in the final stages of setting up his eVoucher solution which is specifically tailored for the forex industry and is expected to launch in Q1 2021.

The service also plays a large role in combatting chargebacks, which have historically been a hindrance to forex brokers and can even cause payment services to be terminated if chargebacks rise too high. With eVouchers, as the depositor is purchasing a voucher and then redeeming it, there is a two-step process and therefore the possibility of chargebacks is significantly reduced.

Iranian martial artist Reza Goodary discusses his love of the sport

Ian Feldman
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Iranian martial artist Reza Goodary discusses his love of the sport

Mohammadreza Goodary (likes to be known as ‘Reza Goodary’ for short) is an Iranian martial artist who has gone from strength to strength and earned the moniker ‘Persian Leopard’ in the circles he competes in and is the first martial artist from Iran to win international titles in Muay Thai, Brazilian Jiujutsu and Karate.

Having won 2 martial arts Olympic medals and gained a reputation for his tenacity, Reza is an inspiring figure for those who anyone who has struggled for recognition against adversity in any competitive sport, and he has started training to hopefully compete in the MMA at the famous Fairtex Training Center in Thailand.

Reza spent some time to answer a few questions about his early life and career.

Greetings Reza, can you give us a little background info in your own words?

I was born in Tehran in 1988. My parents were concerned about my high levels of energy, but doctors said this was natural, and they got the idea to introduce me to marital arts at the age of 7 learning Judo.

How did you expand from Judo to learn other martial arts?

I went from Judo to Kung Fu pretty quickly, but found that Kung Fu did not have many local tournaments for me to compete in. Karate and its various styles is where I spent the bulk of my experience in competition before also learning Muay Thai and Brazilian Jiujitsu.

With all of these martial arts skills, it was only natural for me to experiment with MMA and I am now trying to pursue a career in it.

What is the hardest part about training and competition?

I don’t find any parts especially difficult like I did in the beginning. When you start out with any athletic activity that you need to improve at, you only get out what you put in and in order to exert yourself to the limit constantly you need to have a good mindset. I suppose the hardest part is staying in a positive headspace so that I am motivated to keep training, but that is why I surround myself with friends and loved ones to give me support to motivate me to go further.

In terms of competition, there are some decisions and rules that you can interpret as unfair and this can make you indignant. The important thing is to not give up, and to not become bitter towards other athletes who are trying their best as well.

What do you love about martial arts compared to other sports?

I love martial arts because it has a strong ethical component to it that goes beyond simply training to be a better athlete – it is training to be a better human as well. There is a lot of philosophy behind martial arts that is worth studying and can really improve your outlook on life, even if you don’t aspire to win competitions.

How do you get prepared for a match?

I do all the basics, make sure I have eaten well and gotten a good rest – you can’t overprepare. Performing well comes from training and a good mindset, there is no trick or special ritual you can perform before a match to bring you luck – if you need that then it means you aren’t confident in your own abilities.

Of all the martial arts you have learned, what is your favourite?

I love Karate would be the one that I have spent the most time with professionally and have made the most friends through, and the badges I have fought for are Shinden Kai Karate & Shorin Kempo.

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