Tarla Makaeff, otherwise known as The ‘Copy Queen’ and founder of the ‘Social Star’ online business course, knows what it takes to make it as a female entrepreneur.
Over the course of her career, she has worn many hats, including serving as a personal branding and business strategist, fashion designer, and, for 13 years, as a seasoned copywriter. In fact, her journey to entrepreneurship began when she went from making $55,000 a year as an employee to over $325K/yr as a freelancer.
“In just a little over a year, I gained over 120,000 followers on social media, as well as email subscribers and developed my online presence into a full-time business, which now consists of a suite of digital products,” said Makaeff.
The multitalented entrepreneur is also the author of The Essential Guide to Your First Month of Online Marketing, which is a step-by-step guide to marketing a new or existing entrepreneurial endeavor and making one’s dreams come true.
Her ‘Social Star’ online business course actually serves as an accelerated companion to the book and helps people discover the secrets to creating and launching their dream businesses, via a 72 hour fast-track business plan. The end result will find budding entrepreneurs building a solid foundation and business blueprint for their brand in just 30 days.
Below are five key tips, according to Makaeff, that will help all budding entrepreneurs get a jump start on their dreams.
Your Mindset is EVERYTHING
Many people will think you’re crazy, challenge your beliefs, and openly doubt that you can make things happen when you set off on a journey to launching your business. Ignore them. Follow those feelings deep down inside telling you you’re meant for more, and don’t divert from your dreams based on what anyone else thinks. After all, they are not living your life. Only you have the insight to know what’s best for you.
Don’t Be Scared to Be a Rule Breaker
Give yourself permission to break the rules. Study the ins-and-outs of online business. You must have this knowledge to begin with, but don’t shy away from doing some things differently and developing your own unique framework that is in alignment with you. There is no one path to success so carve your own. Choose your destiny. Trust your intuition, and stay true to you.
The Road to Entrepreneurship Can Be Lonely
This long and winding road of online entrepreneurship is going to feel pretty vast and, at times, you may feel like you’re the only one en route. But it doesn’t have to be like that. Find a community of female entrepreneurs who share common goals and beliefs because no one will understand you the way another entrepreneur will. Building a network of purpose-driven women who have that same heartfelt desire to create the impact, influence, and income you do can certainly have its benefits. It’s a support system that is pivotal for both the exciting times and challenging ones.
Patience is a Virtue
The overnight success story does exist, but know this is the exception, not the rule. Be patient. Allow things to happen on your schedule. Know that it may take time, but if you’re persistent in forging ahead even when failures happen — and trust me, they will happen more than you think— you will be that much stronger and able to adjust, pivot and overcome any obstacles. And it will only be a matter of time before amazing things happen for you. Most major success stories were 7-10 years in the making. So, never compare your journey starting out to someone else’s who has been online for years. They have made all the mistakes too! It’s only perseverance that had them succeed well beyond those who had already given up years ago. Take a cue from them, and keep going even when you’re tempted not to.
Master the Art of Marketing
Marketing is how you will reach your audience and client base to make sales, and copywriting is at the heart of that. As a professional copywriter with a proven track record, I can tell you that it is extremely important to not even think about outsourcing your copywriting unless you have a substantial budget to do so. Small business owners can’t expect to get the quality copywriting they are seeking at an affordable rate. It’s just not realistic. You do not want this service to be a discounted one. High-level copywriters may charge thousands of dollars, but the copy they formulate will convert. Starting out, to counter the high prices, take a course from a copywriter who has achieved the type of results you desire and learn how to create the copy you need yourself. It is one of the most vital skills that all entrepreneurs should have, and it is one that will prove invaluable to you over the course of your business.
About Tarla Makaeff
Tarla Makaeff, ‘The Copy Queen’ and Founder of the Iconic Copy Course is bringing her vast experience as a 7-figure copywriter to help others learn how to craft their strategy and messaging for ultimate growth. Leveraging her decade plus of agency and freelance copywriting experience, Makaeff is helping hundreds of creative, heart centered female entrepreneurs start their purpose-filled businesses online and grow their brands with copy that converts. To learn more, visit www.tarlamakaeff.com
