Category: Marketing

Five marketing trends for brand awareness in 2018

Marketing is changing rapidly as businesses try to keep up with consumers. There’s no longer any standardised formula that applies across board – companies have to be smart and specific about their marketing processes in order to increase their brand…
Five benefits of developing a marketing plan

A marketing plan is a strategic document that allows you lay out the facts, objectives, and goals of your business. Drafting a marketing plan will require you to think about multiple factors, such as your company’s position in the market,…
Five factors to consider before marketing your business

Marketing is broad and encompasses many aspects of your business. Not to be confused with advertising, marketing goes beyond promotion and concerns business strategy and product development. You should be thinking about marketing before you even launch your business. It’s…