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Four tips for marketing your brand online

Your online presence is becoming more pertinent, as more consumers are discovering new brands through online platforms. The internet provides consumers with an easy way to search for what they want, but also provides many suggestions through online advertisements for what they might want.

Marketing your brand online can be immensely helpful for your brand engagement and visibility, but only if you utilise it in the right way. The problem with social media is that many things can go wrong, and its interactive nature means that you won’t be able to face the backlash without some damage to your reputation.

Follow these tips in order to get an effective online marketing solution!

Consider your market

The first thing you should do before you decide which online channels to pick is to consider your target market and current customer base. You will need to get an idea of which online channels they gravitate towards and use.

This knowledge will help you decide which platforms are most beneficial for you to establish a presence. You should also consider what your market is likely to follow your business for. Is it informative content? Keeping up with promotional deals? An update of your company’s performance?

Collecting consumer responses to a short survey may help to gauge the answer to this question. Whatever it is, tailor your website or social media page to suit what your consumers want to see.

Use social media

Social media is important for helping engagement. Through the interactive platform of social media, consumers can give you their feedback on what they like or don’t. Their reaction to your content helps you narrow down on what your consumer likes.

Through social media, you have a measure of your consumer preferences through likes, shares, comments, and reviews. This bank of knowledge is incredibly useful in informing what to change or improve.

This data can be used as a form of market research and helps collect more knowledge about the preferences of your market. You can choose which social media platform you believe best suits your business and clients. For example, if you are looking to create informative and professional content, you might use LinkedIn.

Create content with value

Consumers are being targeted with more advertising content than ever, and they’re sick of seeing things that are irrelevant or useless to them. Creating content with value for the consumer is important if you want to run a successful online marketing strategy.

This can be done by putting forward useful articles or videos which explains concepts or situations related to your product industry.

Listen to the consumer

On online platforms, your audience will often have responses for the content you put out. Remember that your consumer is vital to your business and don’t be afraid to listen to what they have to say.

Consumers are now expecting transparency, authenticity, and good customer service more than ever, so follow this. Let your audience know the story behind your brand and promote a ‘real’ image.

Respond to enquiries and problems that your consumers have and attempt to make amends!

Rishabh Dubey – The Young Author And His Third Book

Known by his pen-name ‘Kridious’, the dynamic writer from India, Rishabh Dubey, has launched his third book entitled ‘The Idiosyncrasies of Life’. Unlike his first two, this one is not a novel but an anthological compilation of his poems, stories and other self-compositions. On conversing with him, we got to know a lot about his life, his inspirations and his aspirations. Let’s have a look at them.

Rishabh was born on the 4th of July, 1997, in the heritage Indian city of Lucknow. Forced into introversion by certain social circumstances in his early teens, Rishabh got an isolated opportunity to comprehend his ever persisting and bubbling imagination and started experimenting with characters and stories he already knew of. The most prominent project he began during that phase was a fan-fiction book called ‘Star Wars: Rise of The Foundation’, which was an amalgamation of the Universes created by the great George Lucas and the legendary Isaac Asimov.

Eventually, he learned the art of writing original stories with mere consistent practice; and at the age of fourteen, Rishabh started authoring his first book entitled ‘Krikos: The Vertical Horizon’. After being rejected multiple times by various publications on just the face-value of his age, Rishabh chose to shelf the book and almost quit his passion for writing.

During the last few months of his schooling, in 2014, a friend motivated Rishabh to take up writing again. Subsequently, he began another project inspired by both his observations as well as the fantastical worlds he had ever dwelled in. He decided to diligently concentrate on the work and took more than a year off from any other commitment. In January 2016, Rishabh launched the book entitled ‘The Mangoman’, a political satire filled with elements of fantasy and humour to keep the readers informed as well as always on their feet. He soon rose to fame as the book got a growing positive reception from a niche, young and contemporary reader’s market.

It bolstered his morale and with that experience, he started meticulously revamping his first original book. In October 2017, Rishabh launched ‘Krikos: The Vertical Horizon’, and announced that it is going to be first of six in his planned ‘Krikos Space Sci-Fi Saga’. He has also planned two sequels to ‘The Mangoman’, one of them, entitled ‘Dawn of Alfonso’, being ready for publication. Post the launch of Krikos, Rishabh undertook a subject that he had always desired to explore, that is that of ‘Religion’. As of February 2019, his book ‘The Religion Called Pragmatism’ has officially begun its pre-publication phase.

While working on his novels, Rishabh used to dedicate some time to also practising shorter creations like that of poetry, articles and short stories. Being a guitarist and composer, he has also written more than a dozen original songs in English. An advice from his sister gave him the idea of compiling them all in an unplanned release. Therefore, in the beginning of May 2019, Rishabh released his book ‘The Idiosyncrasies of Life’, his first ever collection, which is marked by a well-segmented flow of narration that the reader can choose from depending upon their mood.

Lastly, Rishabh is all set to release three more books by the end of 2020. We urge everyone to read his amazing creations and rejoice his fresh creativity. He is an exemplar of fearlessness for those who seek to enter the world of writing. We wish him the best for his future endeavours.

SkyShell Leverage Week Helping Skyshell Investors To Increase And Improve Their Crypto-Asset

One of the best advantages to making good money from trading and investing in crypto is having a large amount of capital and margin. You’d not just trade with confidence, but with the patience every trader needs. Luckily! SkyShell is extending a helping hand to all her investors. This leverage week, SkySHell is giving a 30% cashback on any deposit made within the week. The essence of this cashback is to help investors get enough trading margin and leverage they’d require to be profitable. Skyshell leverage week will help skyshell investors to increase and improve their crypto assets.

SkyShell is the leading skyrocketing crypto asset trading platform in the Philippines. Founded by a group of traders, developers, and entrepreneurs with over 10 years of combined experience in the financial industry, SkyShell is committed to offering quality services that will help everyone join the crypto revolution. We offer a wide range of services, including but not limited to: crypto trading, ICO consulting, and margin trading. Contact us today for more information!

Why is the SkyShell Leverage week important?

  1. Leverage Trade will Provide More Cash: Providing our customers with the cash they need will allow them to amplify their potential profits (and conversely, your losses). Leverage trading crypto will give our customers the control of between 3 to over 100 times the amount needed to open a trade.
  2. Leverage Trading offers Diversification: By using leverage, our customers are able to own a portion of the total investment and not just the trade. This allows for a higher potential return on investment and less risk overall.
  3. Leverage Trading Teaches discipline and risk management: By using leverage, customers can learn to better understand how much risk they are taking on with each trade. This will help them become more disciplined in their trading and able to make better-informed decisions about when to invest and when to pull out.
  4. Leverage Trading Increases the potential for making money: By using leverage, customers are able to amplify their profits by trading more shares than they would be able to purchase with their own money. This allows for increased returns on investment and more money made overall.
  5. Leverage Trading Provides a Hedge against market volatility: With leverage, customers are able to protect their investment by trading with a smaller amount of money. This helps to prevent large losses in the event of rapid market fluctuations.
  6. Leverage Trading Provides Variety and opportunity: By using leverage, customers have more opportunities to trade different types of assets and currencies. This allows them to diversify their portfolio and gain exposure to a wider variety of markets.
  7. Leverage Trading Allows for Riskier Investments: With leverage, customers are able to take on a greater degree of risk with their investments. This can give them the opportunity to make larger profits in the short term, but also poses more risk in the event of a market crash.
  8. Leverage Trading Requires More Professionalism: By using leverage, customers are opening themselves up to greater risks and must be more aware of their trading strategies and objectives. This means that they will need to have a high level of knowledge and experience in order to successfully use leverage.
  9. Leverage Trading Requires More Dedication: With leverage, customers are taking on a greater degree of risk and must be more dedicated to their trading strategies. This means that they will need to spend more time analyzing charts and markets in order to make informed decisions.
  10. Leverage Trading is Not for Everyone: While leverage can offer great benefits for some traders, it is not appropriate for everyone. Those who are not familiar with risk and volatility may find it difficult to use leverage effectively. Additionally, those who are not comfortable with taking on greater risks may not be best suited for leveraging.

While these are all reasons why leverage trading is important for our investors, there are also many traders who believe that it can provide significant rewards. For those that are willing to take on a higher level of risk, leverage can offer the opportunity to make more money in short periods of time while also reducing the amount of capital required to trade. While leverage trading is not for everyone, those that are willing to risk it can often reap significant benefits.

How Does The Leverage Trading Help the Company (SkyShell):

In order to understand how leveraged trading can benefit SkyShell, it is important to understand the role that it plays in the stock market. Leverage allows investors to increase their investment by borrowing money from a broker or financial institution. This allows them to purchase more shares of stock than they would be able to afford if they only had cash available.

When the market goes up, the value of the stock increases and the investor can sell their shares for a profit. Conversely, when the market goes down, the value of the stock decreases, and the investor may have to sell their shares at a loss.

The use of leverage can also have a positive impact on the company’s bottom line. When the stock price goes down, the company may be able to reduce its losses by selling off assets or issuing new shares at a lower price. This reduces the company’s net worth, but it also reduces the amount of money that the shareholders have lost.

Leverage trading can also help to stabilize stock prices. When the market is volatile, stocks can go up and down a lot more than they would if there was no leverage involved. Stocks that are highly leveraged may go up and down more than 10% or 20%, but they are much more likely to stay in a given range. This can help to reduce the volatility of the stock market, which can in turn lead to better investment decisions.

Overall, leverage is a useful tool for our investors. It allows them to increase their investment without having to borrow money from a bank or other financial institution and it can also help to stabilize prices on the stock market. However, it should be used carefully because it can also lead to losses if the market goes down. So, it is important to understand the risks involved before making any decisions about whether or not to use leverage.

One potential risk with leverage trading is that if the market goes down, the company may have to sell off assets or issue new shares at a lower price which reduces their net worth. Another risk is that if the market goes down too much, it could destabilize stock prices and lead

Peter Szabo’s Unexpected Secret to Success Can Change Lives in Less Than 30 Days

Many people don’t realize they have the power within themselves to completely transform their lives in less than a month. Acquiring wealth, health, happiness, or even love can be made simple with the right mindset and approach. Although some goals may seem impossible or just out of reach, an attitude adjustment and paradigm shift can surprisingly have a significant impact on a person’s life trajectory.

Peter Szabo, a successful marketing guru and entrepreneur from Slovakia, has shared an unexpected secret that can change people’s lives in less than thirty days. After going from being a completely broke 11-year-old to a teenage millionaire within the span of a few years, Szabo discovered how empowering it can be to heal traumatic memories and release self-sabotage while on the path to success. Szabo used his hardships to motivate him and fuel his passion, then eventually managed to build a 7-figure marketing agency called LeadEvo Inc. from the ground up. He realized that by healing himself from past traumas, he was able to find the drive within himself to obtain the things he desired in life.

With his groundbreaking psychological discovery, Szabo formed the Source Hacker System, a program designed to teach people how to achieve success and transform their lives in less than a month’s time. The six-week program breaks down integration techniques of mental mechanics, quantum laws, and physical actions that can change the way a person lives their life. By breaking down traumatic and painful memories that can lead to self-sabotage, people can rewrite their memories with an innovative process called Memory Flipping. The Source Hacker System teaches people how to use Memory Flipping to break the chains trauma can impose on a person’s life to allow them to create space for success in their life.

“People deserve to live a life that they love. No matter what hardships or obstacles a person is facing, there is hope. With the help of my revolutionary Source Hacker System, anybody can start to create progress in their lives consistently and predictably,” shared Peter Szabo, founder of the Source Hacker System and CEO of LeadEvo Inc. “A simple paradigm shift can change so much in a person’s life, and I’m on a mission to help people realize that they have the power to create a life of abundance for themselves. The Source Hacker System is designed to help people hack their lives and simplify the path to success by letting go of the negativities and doubts that are holding them back.”

Szabo guarantees that people will see results with the Source Hacker System within thirty days, or they will receive a full refund. The program provides all the tools and techniques a person needs to improve their current life and achieve their dreams. Participants will learn what it takes to manifest like a master and will also have lifetime access to exclusive community features, such as weekly Q&A sessions with Szabo, 8X meditation technology, entry to a private Facebook group, and a collection of biohacking tools.

To learn more about Peter Szabo’s Source Hacker System, go to https://now.peterszabo.co/free-webclass/

 

Trump’s travel ban

President Trump made numerous promises when campaigning to be President of the United States. The most infamous, to build a wall along the Mexican-American border is stuck firmly in the planning phase and doesn’t look likely to come to pass anytime soon. While another of his creations, the travel ban, has finally been passed into law and places a restriction on citizens from five countries coming into the US.

Winning out in the Supreme Court after a vote of 5-4, the “Trump ban”, as it has been nicknamed in the media, bans travel of citizens from Iran, Yemen, Somalia, Syria and Libya from coming to America, as well as those from North Korea and Venezuela.

The ban previously rejected on two occasions, covers over 135 million people, 80 million of whom are from Iran. Thousands of Iranians come to the country to study while there is estimated to be over one million Iranian-Americans living in the country who will now be cut off from family and friends living in Iran unable to visit or emigrate

Labelled a Muslim ban by critics, 90% of the population of each country are members of the Islamic faith, the ban does not discriminate. The notion has been rejected by conservatives who say that not only are Muslims banned but any person of any religion that holds a passport for those countries.

For those seeking an exception from the rule, they can apply through the US government for a waiver. Applicants will have to go through a comprehensive system based on whether the applicant would be a threat to the state and whether acceptance of the application would be in the national interest.  Even if a waiver is eventually granted, it doesn’t guarantee the issuance of a visa, which will be a separate process. It’s thought that only 2% of waivers have been granted.

Two previous versions of the travel ban were rejected in 2017.  An original banning order caused chaos at airports around the US as immigration officials were unsure exactly what was happening and who shouldn’t be allowed into the country. Citizens of seven nations, this time including Iraq, who are left off the most recent list due to their improving relations with the US, were banned from travelling to the US for 90 days. The ban which was swiftly overturned by federal courts and left many travellers in a state of flux not knowing whether they would be allowed into the country.

A revised version was introduced in March of the same year, removing a permutation that didn’t allow Syrian refugees to travel to the country. This ban was also struck down, but the Supreme Court did allow the law to take partial effect, banning those without close links to the US.

A third incarnation of the ban was issued back in September, removing Sudan from the list but adding Chad to it which brings us up to the present travel ban that President Trump hopes will remove the threat of international terrorism, something that remains to be seen.

Five fun activities to keep your fitness level up

The health and wellness trend is here, and it’s becoming increasingly relevant to improve your physical fitness through exercise. Despite the craze around it, the benefits are real – exercise has demonstrated numerous improvements to your mental and physical wellbeing.

At the same time, the structure of modern society seems to prioritise convenience and minimise opportunities for physical activity. We are constantly on the couch or at a desk, and fitting physical activity into our life can be an inconvenience.

But exercising doesn’t have to be a joyless activity you do purely for its benefits. There are plenty of physical activities that can provide you with the same benefits while being fun and exciting.

Rock climbing

You may have done rock climbing once or twice as a leisure activity, but the emergence of rock climbing as a fitness activity is becoming more common.

Rock climbing will give you a physical challenge while providing you with an exciting thrill. It can help you to build your strength and increase your fitness level!

Dancing

Dancing is a great social activity that will help increase your level of exercise. There are plenty of places that offer classes for beginners, so don’t worry if you have no experience in that field!

If you like music and grooving around, dancing is the activity for you. You’ll be moving about and enjoying yourself without feeling bored or staring at a spot on the wall.

Trampoline

A trampoline has often been perceived as a fun backyard activity for kids, but there’s no doubt this activity has physical benefits as well!

Linked to gymnastics and acrobatics, trampolines give you the opportunity to have a fun workout. As trampoline parks increase in popularity, the increase of group fitness classes held in a trampoline park has followed.

If you’re looking for a workout with a fun twist, checking out your nearest trampoline park is a great option.

Cycling

Cycling is a great way to increase your regular amount of exercise. Perhaps you can even substitute a mode of transport by riding your bike. Cycling to a destination instead of taking your car is a great way to incorporate exercise into your daily routine.

Getting a group of people together and going to a park to cycle is also a great way to improve your fitness. Being able to experience the outdoors and have a change of scene can improve the enjoyment of your regular exercise.

Social sport

Adding a social element to your workout is a great way to make your physical activity more enjoyable. If you enjoy competitive sport, that’s a good option as well.

Whether it’s rallying up a group of friends to play basketball once a week, or joining your local sports club’s social games, social sport can help you commit to getting a good amount of exercise in every week.

Trying these options for physical activities will help broaden your horizons outside the gym. If you find exercise boring and tireless, here are some great alternatives which will still contribute towards your physical health.

Outshining the Competition: Three Key Insights on How to Improve Solar Sales, From Solar Exclusive Founder Rich Feola

Whenever Rich Feola, the Founder of the leading solar marketing company Solar Exclusive, gazes upon an empty rooftop, he sees an opportunity — a potential new customer ready to embrace solar power.

Solar Exclusive is the industry leader connecting the country’s most respected solar companies with pre-set appointments and exclusive leads. In our conversation with Feola, he shared his top three solar marketing insights, offering valuable guidance for businesses aiming to exponentially grow their sales.

The Power of Online Marketing for Solar

Feola started his career by selling windows and roofing, a job that required him to knock on doors relentlessly, regardless of the weather.

“It was in New Jersey, where the weather can be rough. Rain or snow, I was out there,” said Feola. “Going door-to-door knocking is a grueling job, but it taught me how to close and laid the foundation for what I do now.”

As he progressed in his career, Feola pivoted to becoming a financial advisor. However, he quickly realized the need for a more efficient way to reach potential clients. This drove him to learn about digital advertising, and it was not long before friends and acquaintances started to approach him to manage their Facebook ad campaigns.

“One of these friends owned a solar company,” said Feola. “After I started running Facebook ads for him, he tripled his revenue in a single year.”

Feola highlighted that online marketing allows for scalability and faster growth compared to the traditional door-knocking method for solar companies.

He said, “How many doors can you knock in a day? It makes sense that you can scale and grow much faster online.”

Tip #1: The More Targeted The ad, The Better The Results

For Feola and Solar Exclusive, a significant turning point was shifting their focus from Facebook ads to ad placement on YouTube and Google. Feola recalled the story of how this came about.

“We were doing well when our Facebook account got suspended by mistake. Everything came to a halt. It was a scary experience that got me thinking about where else we could place ads,” he said. “One day, I was trying to fix a leaky faucet and I looked up a YouTube video on how to do it. That gave me the idea of placing ads on YouTube while our Facebook account was down.”

Feola elaborated, the quality of the leads on YouTube and Google is much higher than those gleaned from Facebook, because people go to these platforms to specifically learn about solar technology.

“We found that Google or YouTube is way better than Facebook for our demographic, and it led us to triple our conversion rate almost overnight,” he said.

Tip #2: A More Seasoned And Targeted Account Equals Better Results

Per Feola, one of Solar Exclusive’s key advantages is the single ‘seasoned’ account through which they manage all of their ads on Facebook, Google, and YouTube. This central hub allows them to better target ads for their clients.

Feola elaborated, “Facebook has something called a pixel, which is all the data that gets compiled through their algorithms. Our pixel is superior to that of a general marketing company because they haven’t been gathering all this data on potential solar clients like we have.”

Solar Exclusive has spent over 80 million dollars on solar ads in the last six years, and that has helped them hypertarget their approach.

“But when you hire a company that doesn’t specialize in solar like we do, you don’t see great results because they don’t have all this data on potential clients in the same pixel,” he explained. “Running the most amount of money through that same account will allow you to gather the most quality data.”

Tip #3: Keep Learning And Pivoting to Keep up With Algorithmic Changes

According to Feola, social media platforms are ever-tweaking the algorithms that determine ad placement. This, in turn, compels marketing agencies to keep optimizing content for these platforms.

“I have a director of data analytics whose whole job is to analyze every piece of content we make and to figure out what drove someone to click on it,” he shared. “We’re always tweaking because an ad that works one month might not work the following month.”

Feola applies this philosophy to working with clients as well. One of the company directives is to keep improving internal processes for the benefit of their clients.

“Every client that works with us gets access to a client-exclusive portal where we give them the best practices on how to transition leads to sales,” he said.

It’s this client-focused approach that has led Solar Exclusive to have an incredibly high client retention rate.

“Most marketing agencies have a 15 to 20 percent client retention rate after the first three months,” said Feola. “Ours is over 70 percent, which is unheard of. But it speaks to how good we are at improving our clients’ lead-to-close ratio.”

About Rich Feola and Solar Exclusive

Rich Feola is the Founder of Solar Exclusive and the Clean Energy Network, an industry powerhouse that has educated over 2 million homeowners about the benefits of residential solar panels. Solar Exclusive has been featured in Digital Journal, Yahoo Finance, NBC, and FOX among other publications. Want to skyrocket the success of your solar business with top-notch leads? Visit this link to book a strategy call: https://solarexclusive.com/ Are you a homeowner looking to only speak to vetted solar companies with good ratings? Then visit www.cleanenergynetwork.com to receive a quote from a local, verified installer today.

HCT Finance CEO Hayes Thomas Believes Risk Management Is Vital For Success

In previous eras, people-oriented industries like hospitality were considered reliable profit-turners. The public generally loves to spend their earnings being catered for in a variety of social environments. That status quo didn’t change, but the worldwide situation did. As COVID-19 ravaged the globe in 2020 and beyond, beloved recreational, ‘non-essential’ sectors became the martyr for better public health. What was once a low-risk business became an altogether unviable business overnight. For entrepreneur and HCT Finance CEO Hayes Thomas (@iamhayesthomas), those risks were there to be overcome.

Indeed, many restaurateurs, hospitality staff, and customer service experts will likely contend that there are risks to be taken in any business. The reliance on acceptable social protocol has now come to light as a risk in its own right, continuing to shape western going out culture. A long-standing leader in concierge, Thomas believes one’s preparedness to take risks is what will ultimately set them apart as a successful business person in the long run. An individual’s experience and know-how in their chosen sector can heavily dictate the effectiveness of their response to adversity. As HCT Finance prepares to launch a groundbreaking application, Thomas has shared his insight into the stable growth of a new venture.

During Thomas’ time as a professional footballer, his adept understanding of lifestyle management came to fruition. The entrepreneur noticed that many of his peers were not receiving the same opportunities for VIP experiences and set out to create a concierge company that advocated accessibility, transparency, and high-quality client service. By alleviating the stress and inconvenience of lifestyle management, Thomas ensured his clients received the best deals on VIP opportunities. Since founding the service, Thomas has worked with hundreds of prominent clients to oversee a near-endless array of offerings, including hotel reservations and car bookings.

Unsurprisingly, the 2020 COVID-19 pandemic had the potential to put significant sand in the gears of Hayes Thomas’ well-oiled concierge machine. Like many other business owners, Thomas was able to adapt to the unprecedented conditions, working innovatively to provide his clients with unique opportunities within the restraints of the time. Anything including private chef visitations and virtual reality experiences was on the table to ensure continuity in HCT’s client service. As social conditions begin to return to normal, HCT hopes to become the world’s number one lifestyle management service, spearheaded by the launch of the HCT Finance app. Revolutionary in the sector, it’s a risk Thomas is willing to take, as automation of more of the background concierge operation could allow an even greater focus on human client service.

Subversively, Thomas believes that the key to successful entrepreneurship lies not only in the occasional gamble but ensuring the individual at the helm is best placed to take informed risks. “The cliche answers of hard work, sacrifice, and dedication are true, but it’s also about working hard before becoming an entrepreneur to ensure you have the mindset and foundation for taking risks,” he explains. “In most businesses, there is a great deal of risk that comes with being a service provider, and you have to be willing to take on that risk and responsibility to succeed.”

Both HCT Finance’s history and future are clear endorsements of the risk-reward concept. With a global crisis in the rearview and a game-changing app in the pipeline, who is going to stop Hayes Thomas now?

Vijay Eswaran Shares His Advice For Relieving Stress During High Pressure Moments

Vijay Eswaran has been known throughout his career to bring philosophy and philanthropy to every business venture. He may be the first to tell other entrepreneurs that it is difficult, if not impossible, to separate ones nature personally from that of a professional ilk. All of these factors work together to create the personage that takes command at a company, that spearheads new ideas, and that affects change in the world around them.

To this end, Eswaran has implemented a number of stress relieving and refocusing techniques in his own life, which he recently shared in depth in an interview with Authority Magazine. His hope is that others can benefit from his own experiences and apparent wisdom in handling what life and business send our way.

Vijay Eswaran on the Power of Silence

For Eswaran, the calm and direction he finds in his personal and professional life come from what he has coined as a Sphere of Silence. This space he has created for himself every morning serves as a guiding time of focus and refocus, helping him navigate the rest of what comes to him throughout the course of his day. His recommendation is that other business leaders and entrepreneurs follow this or a similar practice that can help them recenter themselves in times of high stress.

By teaching yourself how to hold space for silence and reflection, the practice acts to activate that part of the brain akin to a muscle, helping build up a propensity to endure and react appropriately. The process only takes Eswaran one hour each day but is vital to establishing the tempo for what follows. The Sphere of Silence is split into three parts: Duty, Knowledge, and Devotion. For Duty, Eswaran spends half an hour outlining his goals for the day and reflecting on the prior day’s objective. Exploring what was accomplished and what was not can help frame the needs of the day ahead and teach one lessons about what they need to do to improve. “One cannot structure today without knowing why or how yesterday happened,” explained Eswaran. “Hence, understanding yesterday is the key to tomorrow.”

With this framework in place, Eswaran recommends spending 20 minutes dedicated to acquiring new knowledge by spending time with nonfiction texts and books that are personally edifying. As part of this practice, reading and then journaling takeaways helps underscore lessons learned to make them a more lasting part of one’s self. Finally, Eswaran spends 10 minutes in devotion or reflection of a higher power. Whatever this looks like for an individual, Eswaran recommends spending the time in silent reflection and communion with the self.

Influences and Inspiration for Vijay Eswaran

Within his quiet time, Eswaran finds his own source of energy and inspiration to tackle each day. He recently began to couple this with time spent eating healthier and practicing yoga, acknowledging the importance of the mind-body connection. He also takes inspiration from a number of role models who he holds in high esteem. He quotes Chinese philosopher Lao Tzu in saying “Watch your thoughts, they become your words” and explains that “any new habit begins with a thought, which becomes the words you speak and manifest into your actions. This essentially means habits start with the mindset. Hence, to develop good habits, you need to start by creating the right attitude.”

Creating habits can be a daunting task, especially if one is rewriting over prior or less desired habits. But Eswaran is optimistic and points to how every new habit must start by taking the first step: “That very first step is the most important one. That step then needs to be repeated every single day. When that step becomes a daily practice, it becomes a habit.” He went on to explain, “Habits have no formula to them. It is as simple as daily repetition. We become the master of whatever we are willing to do every day.”

No matter what you aspire to in personal or professional development, that first step can make all of the difference. And Eswaran takes more inspiration from a group of influential leaders who he dubbed the Four Ms: Mahatma Gandhi, Marin Luther King, Mother Teresa, and Nelson Mandela. Eswaran shared, “I’m in awe of their ability to inspire a global movement for change. Now, more than ever, the world needs a hero who  can bring people together.” This sense of need for change can be seen in Eswaran’s own philanthropic efforts through his corporate nonprofit, the RYTHM Foundation. There, funding and programs are put together to help the disenfranchised peoples of third-world countries throughout Asia gain access to much needed education, technology, and other empowerment resources.

Entering a Flow State and How to Achieve Your Goals

Many professionals have heard of the ever-coveted flow state, wherein everything currently being worked on comes into narrow focus and individuals are able to create and thrive with their projects in the moment. Yet many struggle to achieve or attain this state due to any number of struggles, distractions, and limitations on their time.

Eswaran shared in his interview with Authority Magazine that he is familiar with the flow state and approaches it through a different angle, gaining inspiration from the Arthashastra. A text written in the third century BCE by an economist and philosopher that can be applied to business management and success even in modern times. To achieve a similar experience to a flow state, called self-realization, Eswaran shared that the text breaks the method into four steps that can be followed.

Within Viveka, the individual stops to consider the task at hand even before getting started. This is a moment of what Eswaran calls discernment: “You must learn to distinguish between right and wrong because once you step on the path, you must keep moving.” Once started, the individual enters Vichara, or research and analysis as Eswaran explains. This is when professionals must set aside the time, preferably distraction-free, to explore, research and understand the task at hand thoroughly.

Knowing one is on the right path and understanding the path undertaken, a state of Ne ti is entered. This is akin to the flow state that so many professionals endeavor to enter. Eswaran explains this state as “the stage where nothing else exists other than the goal. You are so focused on the goal that nothing can distract you.” And when all is working in sync – the path, the understanding, and the focus – professionals can experience a last step called Vairagya, which Eswaran describes as not just being in the flow but also becoming the flow itself.

Core to all of this is that rather than expecting or waiting for a flow state to occur, the professional must take steps to achieve it. Much of Eswaran’s own experiences and shared philosophy center on taking action and initiative to achieve goals. This starts with making time for silence to start the day, emphasizing positive influences, and asserting oneself in establishing time to dedicate to important tasks. These efforts can naturally mitigate stressors that would otherwise deter professionals or cause inefficiencies or ineffectiveness in their daily routines. Eswaran shares that by teaching himself how to create time for silence in his mornings, he is also able to carve out a moment of silence during his day so that he can be sure to respond with accuracy and wisdom rather than rash emotion.

Five breakthrough technologies in 2020

New technologies have the capability to transform processes across society, in multiple fields such as medical treatment, manufacturing, travel, and education. The accessibility to new technologies is improving, as an increasing amount of people are connected to technological devices.

The advancements of technology in the past decade have been incredible, and they’re predicted to only get better. Technology becomes a huge part of our everyday lives as new inventions become incorporated into everyday products.

Here are five breakthrough technologies in 2018 that are predicted to be transformative in their field!

Metal 3D printing

3D printing has been around for a while, but its applications for large scale processes remain vague. The cost and effort of using a 3D machine has often meant costs outweigh the benefits.

However, 3D printing is innovating, and now the invention of a metal 3D printing machine could have drastic consequences for the manufacturing industry.

The development of a relatively inexpensive 3D metal printing machine and its release into the market suggests the launch of a new method in manufacturing. Manufacturers will now be able to print pieces on demand, such as car replacement parts.

This could significantly help the efficiency of manufacturing firms.

Robotics

Robots are predicted to increase in popularity, as a way of innovation in the healthcare and caregiving sector. We have seen developments in robotics for military and industrial use flourish in the past, but their expansion into other sectors is expected in the coming years.

With the ageing populating and higher life expectancies, as well as a limitation of resources in the medical field, the utilisation of robots could prove to be transformative.

Digital currencies

The move to digital currencies is predicted to grow, as users seek a secure and independent way of currency. We saw this demand in the rise of Bitcoin recently, and it’s expected than as cloud technology and cyber security becomes more secure, digital currencies will only become more popular.

Medical predictions

Genetic studies have made the science needed to predict the likelihood of contacting medical conditions readily available. The future where we will be able to foretell our chances of getting diseases is the now.

Scientists can now use your genome to predict your chances of getting breast cancer or heart disease, and the capabilities are only set to expand.

This technological advancement has incredible implications for preventative measures. However, the ethical issues that come hand in hand are numerous and not to be ignored. The possibility of false alarms or false predictions can have disastrous impacts on lives.

Assisted driving

Autonomous vehicles are coming, but as we wait, the capabilities of assisted driving are being introduced to vehicles on the market.

Parking assistance and car sensors are making the driving experience much easier, as the car does the work for you. In some models, you can now let the car park itself. Sensors can detect objects in your blind spots or tell you when to leave a lane.

These features are only expected to grow as the development of safe autonomous vehicles continues.