Link building is a very important part of SEO. So, it is therefore important that you understand all the different aspects of link building. When you have a solid understanding you will be able to perform link building much better.
One of the biggest issues people have with link building is that it takes a lot of time to find and gain those quality backlinks that everyone desires. If you don’t have the time, then you should certainly look at enlisting the assistance on an SEO agency, as they are experts in the area and are able to do the work for you.
Even if you have an SEO agency performing a link building strategy for you, it is still important that you have at least a basic understanding of what is going on. So, have look below at some of the most important link building terms you need to know:
Disavow
Sometimes there is a link to your website on another, and you didn’t put it there. The site where your link is on could be a dodgy site, and you don’t want to be associated with that site. So you put together a disavow list and send it in to Google. This will ensure that Google doesn’t consider that link.
Internal Links
Internal links are links on your website that are pointing to other pages on your website. Having a solid internal linking strategy is key because it shows Google which pages you view to be important. The more internal links to a certain page, the more important it is viewed.
Site Wide Links
These types of links can be found on every page of your website. This would usually include the main menu as well as any footer links. Be careful with what links you choose to put in these site wide links, as they would be deemed key pages of your website.
Dofollowed Links
Most links are typically followed links and they ensure that the link actually counts in your backlink profile. Google will essentially add it up in your tally of backlinks.
Nofollow Links
Sometimes a link will have a rel=nofollow in the code. This means that the site does not what the link they have put on their site to count towards the site’s backlink profile. Essentially they want to put that link there, but they don’t want to be associated with them.
Domain Authority
This is a number given by Moz to give an estimate on how well a site will rank. Moz is completely separate to Google and they aren’t associated. But it is important that you try to get links from sites with a high domain authority.
Broken Links
These links refer to ones that no longer work. There are many reasons as to why a link could be broken, but the main one would be that the URL of the link has been changed and a redirect was not put in place.
Anchor Text
This is the part of the content that is hyperlinked and will take the user to a different page. As a good general rule you should try to have your anchor text as one of the target keywords. You should also avoid writing something like “You can find the information here” and hyperlinking “here”, as this isn’t best practice.
Backlinks
Backlinks are links from another website that are pointing to your own website. Backlinks are essential if you want to improve your rankings and organic traffic. You can keep a close eye on your backlinks by using certain SEO tools or SEO companies can assist as well.
