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Sears Canada Creditors Prefer Liquidation, says Ex-Boss

The former executive chairman of Sears Canada says his plan to buy the big distressed retailer was well thought out, but the creditor protection process had a preference for winding up the business.

According to Brandon Stranzl, the creditors process, which began in June, was structured more as a sale than as a recovery from the start.

“Everyone wanted a continuation of exploitation solution that would have saved the jobs, but there were several obstacles and several rules that seemed to exist to oppose it,” he told reporters on Monday. ‘a press conference.

Stranzl has been talking to the retailer for several weeks in the hope of reaching an agreement to buy it back and continue operating, but no deal has been reached. Sears Canada began a liquidation sale on October 19 at its approximately 130 remaining stores across the country.

The retailer got a green light from an Ontario court earlier this October to move forward with full liquidation, a decision that will deprive 12,000 more employees of work.

The former executive indicated that the process, which took place under the Companies’ Creditors Arrangement Act (CCAA), was structured in an “unusual” way, in part because the retailer reported significant losses. operating.

According to him, after he left management to focus on his takeover bid, there was no longer any leadership within the company to try to come up with a solution that would have allowed Sears to keep its open doors.

Stranzl, who resigned from Sears Canada’s board of directors on Oct. 16, said he was saddened by the plight of thousands of Sears Canada employees who have lost their jobs or will lose them soon.

“It left a very big hole and an injury in my own heart, and I feel very sorry for these people,” he said. “And I’ve spent a lot of time on this business and I really put all my heart and soul into it, so it’s very hard for me to see that sort of thing happen.”

“Why I’m not afraid of AI” On The Future Of Copywriting Shared by Georgia Emily Austin

Computer-generated content is booming. Artificial intelligence (AI) programs boast native language processing abilities, ‘read’ relevant background information like a human, and use their ‘knowledge’ to draw together phrases in a structured, natural way. Machine-created pages of grammatically perfect, keyword-optimized content are available to marketers and brand managers at the click of a button. The future of copywriting feels ominously automated. But does this mean the days of human writers are numbered? No, says content agency CEO Georgia Austin. For her, humans will never be written out of copywriting.

Georgia is the founder of Wizard of Content, a copywriting agency currently growing exponentially. Founded in lockdown by Georgia from her laptop at home in Rio de Janeiro, the company now employs over 50 freelance writers worldwide. The secret to its success? According to Georgia, a non-corporate, unorthodox approach to business driving quality, creative, high performing copy with fast turnarounds.

She says, “We really strive to take the non-traditional route in business. I love that my writers are digital nomads and live in all corners of the world – after all, your creativity flourishes when you are in new settings, places that you love, and that energize you. It shines through in our work.”

It is the inherently human, creative touch that Georgia Austin believes AI machines can never replace. She says, “Without a doubt, great content marketing is when you read words and feel something – you understand the brand, and you can describe its character almost like it’s a friend.” Yes, copy needs to be factually and grammatically accurate – and perform well in Google search – but ultimately, human emotion compels a customer to purchase a product or commit to a brand.

There is also tremendous value in cultivating close client relationships, says Georgia Austin. The one-click, type-in-a-topic approach of AI content programs may result in instantaneous text – saving time and money in the short term – but brands cannot share their unique story or mission. It misses the opportunity to create a verbal identity that addresses genuine customer needs – a way to emotionally engage prospective customers.

The art of writing has fascinated Georgia Austin since her childhood. After studying a short course at Brasenose College, Oxford, then continuing her studies at the University of Sussex, Georgia honed her copywriting and agency skills with leading brands, Sweaty Betty, Nike, Under Armour, and Klook. She understands that creative, SEO-performing copy is the reason brands come back to human copywriters time and time again. She says, “I started as a solo freelance marketplace, with repeat clients staying loyal due to the outstanding quality of work. However, I noticed so many clients needed my help. I couldn’t fulfill that demand on my own, so, Wizard of Content was born.”

Ultimately, as Georgia says, “There’s a lot of discussion going on about content writing vs. artificial intelligence – but, honestly, I don’t think it’s a threat.” She adds, “The right words help brands to communicate to the hearts of their customers.” And this is the heart of the matter. The power in words comes from the emotions they convey, emotions that AI can never replicate. Georgia ends by saying, “AI and intelligence tools may be getting smarter every day, but nothing will ever replace the human touch, native twang, and puns in our copy.”

Canada Bans Soylent: CFIA Says No Thanks

The so-called “meal drink” brand Soylent, which was to sound bring the “end of food” as we knew it, according to the magazine “The New Yorker”, can not be imported into Canada because it does not meet federal product categorization standards.

The Canadian Food Inspection Agency (CFIA) warned earlier this month that these beverages and powders could no longer be considered “meal replacements”, and that their importation into Canada should cease.

However, the CFIA does not order the recall of Soylent products that consumers would already have, as these drinks do not pose any health risks in themselves: they are simply not recognized as meal replacements by the agency. Canada.

In a statement posted on Soylent’s website, President Rob Rhinehart wants to comply as soon as possible with CFIA standards, even though the company “strongly believes that these standards no longer reflect current understanding ‘we have nutritional needs of the human being’. Rhinehart does not know how long it will take his company to comply with the standards of the Canadian agency.

The Soylent brand, which offers meal replacement beverages and powder, was launched in 2013 while Rhinehart was working in the buzzing Silicon Valley, California. Designers assume that in a busy world of work, busy people should not waste precious time preparing meals at home that would, in any case, sometimes be more expensive and less nutritious than substitutes. “Why waste time feeding when there is so much to do?”, We argue roughly.

The product – which contains the right proportions of protein, carbohydrate and fat for a meal – is sold more as a “lifestyle” than as a simple drink. In 2013, the company launched a crowdfunding campaign that raised over US $ 700,000, and the Soylent brand then grew rapidly. The product has been available in Canada since 2015 via electronic orders, but not on store shelves.

In October 2016, the parent company, Rosa Foods, had to recall “food bars” containing a first version of the Soylent powder, because some consumers had complained of gastrointestinal disorders. This food bar has not reappeared on the market since.

Christian Konopatzki Awarded the Best Affiliate Marketer for 2021

Christian Konopatzki, lead marketing specialist and CEO of CTARS FZE , has been awarded the Best Affiliate Marketer for 2021 at this year’s Small Business Awards ceremony.

The Small Business Awards ceremony is held by Corporate Vision, an organization dedicated to the future of better business. Their main goal is to better universal business practices across the board, and to further this goal, they focus on spotlighting advances in HR, marketing, coaching, and recruitment spheres. Corporate Vision wants to shine a light on those who contribute to better business everywhere, and they do this by offering prestigious awards.

With a global circulation of more than 155,000 business leaders and experts, Corporate Vision is an important resource for all who want to stay informed about the latest happening in the world of business, while also becoming aware of businesses and their leaders who are worthy of recognition.

Ever seeking to celebrate small businesses and their dedicated owners, Corporate Vision has introduced the Small Business Awards ceremony to promote small businesses and their leaders who have demonstrated true merit. Each year, the very best in small enterprise is highlighted for the entire community to appreciate, and this year is no different.

Christian Konopatzki Awarded the Best Affiliate Marketer for 2021
Best Affiliate Marketing Manager Certificate that was given to Christian Konopatzki

This award is recognized internationally as one of the top awards in the field. With leaders in every category, an award from the Small Business Awards is ideal to drive competition between small businesses and push for an even higher level of quality in global business practices.

As the candidates for the award are judged solely on their merit, Corporate Vision’s panel of judges uses carefully selected criteria to analyze every aspect of each business in order to determine who is most deserving of an award. Last year, the winner of this business award was Ruth Sparkes and her company Empra, showing their merit as the best international marketing agency for 2020. This year, it’s Christian Konopatzki and his enterprise CTARS FZE. Winning the award for Best Affiliate Marketer is a badge of assurance that he is an industry leader and is able to provide the very best to his clients.

CTARS FZE is a marketing firm specializing in making the most of non-paid forms of advertising, while increasing brand exposure and driving digital engagement. The innovative methods implemented by Christian Konopatzki and CTARS FZE have been making waves in the marketing community, leading the business to become one of the most successful marketing firms around today. Together, their innovation has gained them a strong and loyal customer base, many of whom have attested to their marketing prowess in dedicated testimonials.

Christian started out in his marketing ventures with an ecommerce platform specializing in affiliate marketing, selling print on demand products. His work ethic and knack for marketing eventually led him to become a top product seller in the affiliate marketing world, gaining him acclaim of marketers everywhere and empowering him to start his own company. Due to his marketing expertise, Christian has become one of the most prominent young businessman of Dubai, where he currently resides.

Christian has also been featured in various news outlets as an influencer and marketing expert, seeing attention from major media channels over the course of his career. His passion and talent in entrepreneurship have driven him to share his story with others, hoping to inspire the same level of success in those who wish to explore the vast and lucrative world of modern marketing.

As a final winner of an award at the Small Business Awards, Christian and his company will be presented to a circulation of 155,000 individuals and will be promoted on Corporate Vision’s platform as a leading highlight of the small enterprise community. Readers of the platform are always looking to hear more about award-winning companies and the strategies they use to find success.

Christian Konopatzki Awarded the Best Affiliate Marketer
Christian Konopatzki celebrating his Award with his colleagues

With a highly distinguished reputation as competent seekers of small business talent and merit, Corporate Vision and its panel of experts have the expertise to properly assess who is worthy of a Small Business award, and you can be sure Christian and his company are one of the most deserving! Receiving this year’s Best Affiliate Marketer award has cemented Christian as a well-deserved leader in the field of modern marketing.

Prehab + Performance & Jonathon Nicol Pioneering The Remote Fitness Revolution

One of the inspiring trends to come out of the pandemic was a renewed focus on personal health and fitness – with trainers like Jonathon Nicol exemplifying that you don’t need to be in the gym to have the workout and regimen that gives results. With his company Prehab + Performance, Jonathon has successfully given people the opportunity and resources to kickstart their fitness journey’s from just about anywhere.

While he is not the first to offer remote workout plans, his expertise and experience in multiple fields of physical performance gives him a little extra edge when it comes to adapting plans and programs to the right people.

The Credentials of Jonathon Nicol

As a lifelong student of physical education, Jonathon Nicol is the perfect head of a training institution. Initially starting his coaching career at the tender age of 15, Jonathon developed a keen sense of the power of effective coaching and knew he’d found his calling.

Over the last 15 years he has grown exponentially as a coach, with experience in some of the most renowned sporting clinics in the world from Toronto to London – with each tenure providing a new perspective and discipline of physical fitness betterment.

He’d brought it all with him with Prehab + Performance, and through a well-trained team and experienced skillset he is providing people from all walks of life, the opportunity to take the all-important first step.

Prehab + Performance

This brings us to Prehab + Performance – the personal training company that is a perfect mix of modern and traditional. Providing personal in-person training programs as well as online anywhere programs that offer anyone a chance to get started on the right foot with their fitness journeys.

The remote revolution of fitness regimens will be more normalised as time goes on, with Prehab + Performance and Jonathon Nicol showcasing how it can be done well.

Sears Canada could do it, says Sears boss in the US

Sears Holding President and CEO Eddie Lampert blames Sears Canada for exacerbating its problems before seeking court protection from its creditors.

ESL Investments, a property of Mr. Lampert, is the largest shareholder of Sears Canada, which is in the process of liquidating its inventory for the purpose of permanently closing its stores.

In a post posted on his blog , Lampert said the retailer’s reinvention strategy was risky and untested.

According to him, ESL raised some concerns about the plan, which was to invest in sales growth in the hope of emerging as a more competitive retailer that would be more successful.

However, Lampert says management has chosen to move forward with the plan and the company has increased its operating losses and the depletion of its cash reserves has accelerated.

Mr. Lampert posted his comments in response to an article in The Globe and Mail, which focused on issues known to Sears Canada .

Making Life Magical: Aileen Avikova and Enchanted Fairies Portraiture

Aileen Avikova, founder and COO of Enchanted Fairies Fine Art Portraiture, is one of those unique, indomitable spirits you can’t believe is real. Her drive and determination are matched only by her charitable disposition and ability to beat adversity to create something beautiful. Along with her husband and her brother, she set up a bustling business that goes above and beyond to make the world a better place for children everywhere.

Success in More than One Sense

The real success story in Avikova’s trajectory isn’t just that she came to the US with $14 to her family’s name. Or that she now owns and operates an eight-figure business. What’s most inspiring is that despite all the trials and tribulations, Avikova maintained her determination and wish to give back to help others.

And these days, that’s turned into quite a bit more than just a wish. In her words, “We have donated over one million dollars to children’s charities that help fight hunger in children. They also help children in abusive situations find refuge. Additionally, we donate to organizations that take children with life-altering and terminal illnesses to Disney World with their families and a medical team.” It’s safe to say the work that Avikova, her brother, and everyone at Enchanted Fairies have been doing is genuinely uplifting.

From Hardship to Humanity

Born in Monterrey, Mexico, Avikova emigrated to the US twice, once at age six and again at age eight—and what took place in the interim is heartbreaking. Her father, a filmmaker, had just signed a deal to put the film he’d been writing for years on the big screen. His passion project depicted the Cristero War, the most devastating one in Mexican history. He sold everything they owned and moved to the US to pursue his dream with his family.

But not long after that, contractual disputes led to a halt in production; then, it came to light that the deal he’d signed stripped him of any rights to the work. Disheartened, the family returned to Mexico. They assumed they’d be returning to the US shortly when things picked up again. But sadly, this was not to be. Her father was devastated and quickly spiraled into a haze of depression and substance abuse. Avikova’s mother had to make the painful decision to take her children and leave for a better future.

Overcoming the Odds

When Avikova returned to the US, every conceivable odd was stacked against her and her family. They were left to fend for themselves with nothing but the clothes on their backs, $12, and some photographs. They had to carve out whatever sliver of stability they could manage and worked countless arduous jobs for too little pay.

But despite the odds, through an incredible combination of hard work, humility, and resourcefulness—qualities instilled by Avikova’s mother, her personal hero—the family managed to make their way. When asked how things are going now, Avikova’s immediate response was, “We are incredibly blessed!”

Aileen Avikova, founder and COO of Enchanted Fairies

A Small Box of Photographs

Through all adversity, Avikova still has one treasured possession – the small box of photographs. And perhaps that’s part of what inspired Enchanted Fairies. Billed as a ‘Magical Fine Art Portraiture’ studio, Enchanted Fairies is a luxe immersive magical studio where dreams come true and fantasy becomes reality.

They offer a grand adventure, where kids dress up as anything they can imagine and have their photographs taken in fanciful settings. And beyond just being an adventure, it’s a place where kids get to feel unique, beautiful, and confident.

Their mission is “to make sure each child can fall asleep to a beautiful handcrafted story featuring themselves as the hero of their own story, and wake up to a portrait that shows how beautiful they are inside and out before starting their day. After all, confidence is the key to success.” It’s incredible to think that, beyond the astounding generosity of their charity work, Enchanted Fairies is helping to improve the lives of children directly through the services they offer.

About Aileen Avikova

Aileen Avikova is a mother, wife, and Co-founder of Enchanted Fairies, a luxury fine art portrait studio that provides a magical, immersive experience for children of all ages. They have donated over $1 million dollars to children’s charities nationwide. To learn more about the Enchanted Fairies experience, visit https://enchanted-fairies.com/

The Entrepreneurial Uprising & The Great Resignation

There has never been a better time to be an entrepreneur, with the world seeming to favor the bold and the virtuous in the domain of creating something new and useful for the rest of the population. There are record numbers of people leaving their demanding and often unfulfilling jobs to pursue their passions and dreams which is a wonderful notion for the future.

Creating something from nothing is becoming mainstream, widely accepted, and celebrated with the success stories of people like Oprah Winfrey, Elon Musk, Jason Blum, and Bill Gates consistently dominating the zeitgeist and inspiring millions to shoot their shot and craft something to hopefully, better the world.

Look At What Is Needed

Entrepreneurs

The one thing that seems to plague a lot of budding entrepreneurs is finding out where they can best use their skills to build something that is needed. This task doesn’t have to be all that complicated, maybe the world doesn’t need another telecommunicating service or import/export company.

In the wise words of Albert Einstein: “…Imagination is more important than knowledge…” So, start thinking outside of the box when it comes to solutions the world needs, and the ways in which you can achieve this with your unique skillset.

Do What Is Necessary

After you’ve identified the field, you’re focusing on, it is time to put your money where your mouth is, put your foot on the pedal and begin the hard yards. Pushing yourself and making that important first step is the hardest, until the next challenge, the next step.

The necessary thing to do is not always the easiest, but for the entrepreneurs that have made their mark on the world – there is no better feeling than going harder and farther than the day before.

3 Things To Consider Before Investing In The Stock Market

While it might seem like investing is simple it is actually a very complicated process if you are looking to be successful. Those who do not have the faintest clue as to how it works, you can easily lose money. If that’s the case, it is highly important to do your homework and understand how it works, the latest trends, and keep up to date to make sure you don’t wind up losing more than what you put in to your stocks.

1# Do Your Research

It’s essential to know what a company is all about, what they stand for, and their benefits. Factors to consider to make sure you’re investing in the right share is to check out their price-to-earnings ratio, their beta, dividend, and stock price movement. Other things to keep in is to know how the business makes their money, what do they produce or their service is, and what countries are they in operation. By being in the know, this can keep you from potentially making a big mistake.

2# P/E Ratio

Stock market

One major factor to consider prior to choosing a stock to invest in is to look at their P/E ratio. You can do this by dividing a business’ market value per share by its earnings per share. For instance, if a company has a P/E ratio of 30 this means they will provide $30 for every dollar they earn. While it might seem like a lot this isn’t the case if the company is growing that quickly making it a company that just may be worth keeping your eye on.

3# Dividend

Dividends are important for the fact that it allows a balanced amount of income for shareholders. Stocks that have high dividend is what you want to invest your money in.

How To Protect Your Posture When Working In An Office

Posture is one of the most important things to consider when working in an office. Sitting sedentary for long periods of time can lead to a number of issues when it comes to your health and posture. When working in an office, there are many controls and measures you can put into place which can protect your health and posture. These controls and measures can ensure that your health and posture is protected over time, and you maintain a healthy look and routine.

Here is how to protect your posture when working in an office.

Keep Your Neck Straight and Your Chin Back

When staring at a computer screen, it is easy to become complacent and have your neck bent and chin forward. This can lead to ‘forward head syndrome’, in which your head is permanently faced forward. By consciously keeping your chin and head back, you can avoid this and even correct it!

Stretch Regularly and Go for Walks

Work posture

Stretching every hour ensures that your body doesn’t sit sedentary for long periods of time. Stretching and going for a quick stroll around the office can have many benefits for your posture and your health overall. This doesn’t have to be a long walk which can take huge amounts of time out of your work, instead, it only has to be for 5 minutes or so. This will do wonders for your health and posture and for future you!

In summary, following the above tips is a great way to maintain your posture and health when working in an office, and should be implemented into your working routine. Doing so will protect your health and posture, and will surely reduce the risk of injury, posture issues and health problems in the future.