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From Freelancer to CEO: The Story of Olawale Adeyina and the Birth of Green Street Media

Travon Marner
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From Freelancer to CEO: The Story of Olawale Adeyina and the Birth of Green Street Media

Olawale Adeyina is the CEO and founder of Green Street Media—one of West Africa’s leading digital media and content production companies. He started the company in 2012 and quickly launched TechCity which soon became a top tech news and reviews digital platform.

Before launching his company, Olawale worked as a freelance graphics and web designer. After graduating from the university, he decided to use the funds he had made as a freelancer and university entrepreneur to start a company.

He always liked watching tech videos and reading tech-related news updates on CNET and wanted to establish a similar company in Nigeria.

He realized that Nigerians weren’t receiving the most recent information on technological advancements happening around the world. Instead, it was common to learn about such advancements months after the official launch.

So, he wanted to create a company that would bring relevant and timely tech-related news to Nigerians. That was when his company, Green Street Media Network, was born.

At the time, tech reviews in particular were mainly done in writing, but he wanted to change that. Olawale wanted to launch a tech TV show and establish a media section in his company.

Not having any investors, he was understandably worried about the costs associated with producing professional video reviews. He explained: “Ideas are easy to come up with but putting them into action is never easy. I was afraid that the financial implications would deter me from doing it.”

But, one lovely evening, a friend of his, Tosin Hunkuten, called Olawale and said that he could start producing videos right away.

With renewed vigor and a friend by his side, Olawale foraged ahead, set up a studio, got a professional presenter, worked on a script, and produced the very first pilot episode of TechCity reviews in less than a week.

He then went to get his recently filmed tech review videos aired on TV but was met with steep rates from the TV stations. So, he turned to try to get a sponsor for the video only to find none.

After meeting with someone at Google, he was directed to publish his videos on YouTube. This turned out to be a great idea and resulted in much-needed exposure for his company.

It wasn’t long before he got the attention of major tech companies like Samsung who commissioned his company to create a review video of their newest product.

Soon, more deals were being made and the Green Street Media Network skyrocketed to the top—becoming one of Africa’s top producers of visual content.

For other entrepreneurs looking to enter into the creative and media business sectors, Olawale advises that you: “…be open to discovering new markets, building connections for future partnerships, and learn from experts, local business communities, stakeholders, and other business leaders.”

All in all, Olawale Adeyina did what every good entrepreneur does—find a problem and create a solution. In his case, the Green Street Media Network helped bring relevant and timely tech news to West Africa which opened up a whole new market for emerging and established tech businesses to showcase their products to.

Television Music Producer Tasha B on Visiting Her High School to Advocate For Community Youth

Esperanza Squire
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Television Music Producer Tasha B on Visiting Her High School to Advocate For Community Youth

Tasha B is a music producer, entrepreneur, and beat battle host whose work has appeared on MTV, Showtime, BET, and multiple Tyler Perry productions. In October, of this year, Tasha B paid a visit to her alma mater Piscataway High School in Piscataway, New Jersey, culminating her recent pivot to focus on investing additional time and resources to uplift youth interested in music education.

The producer credits her current professional status to a music production course she took at the school as a teenager. Though the program was small, she leveraged the beats she created there to enhance her television production courses, ultimately developing a skill for composing and storytelling.

“It has been so fulfilling to return to Piscataway High School and spend time engaging with the next generation of artists, performers, and producers,” said Tasha B. “It was incredible to see students taking advantage of the equipment available at the school – without those same resources, I wouldn’t be where I am today.”

Music Producer Tasha B

During the two-day visit, Tasha B spoke to the television and music classes to answer students’ questions about working in the entertainment industry, share the story of her professional journey, and advocate for college enrollment. While many young musicians believe dropping out of school is necessary, Tasha B promoted college as an essential learning tool for any aspiring artist. She provided examples of universities with music production programs, audio recording degrees, and music business departments.

“Like all young adults, the students at Piscataway High School need strong role models,” said Joi Fisher-Griffin, Assistant Vice Principal. “During her visit, Tasha B became exactly that – an incredible example of how far dedication, work, and a passion for learning can take any aspiring artist. Our students will remember her visit for a long, long time, and I hope her influence inspires each hopeful musician to pursue a musical education.”

Tasha B is still active in her music production and television career, but will also continue to couple her work with community engagement. She’s been a member of BeatClub in New York City since 2020 and continues to host beat battles with the program with the goal of giving young talent a platform to connect with industry executives. She also has plans to help The Roc Nation School at Long Island University develop a battle platform exclusively for young talent.

Television Music Producer Tasha B

“Giving back to the community is something my mom pushed on me since day one, and I’m so happy she did,” said Tasha B. “It’s been by far the most rewarding element of my career, and I’m grateful I have the resources I do – they certainly won’t be going to waste.”

To follow along with Tasha B’s career and keep tabs on her ongoing community engagement, follow the producer here.

The Best is Yet to Come: If Something Bad Happens, It’s For a Purpose, Says Rachel Ngom, of ‘She’s Making an Impact’

Ian Feldman
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The Best is Yet to Come: If Something Bad Happens, It’s For a Purpose, Says Rachel Ngom, of ‘She’s Making an Impact’

No matter what your profession, location, or lifestyle, life is bound to throw some curveballs at you from time to time. Instead of seeing these as a sign of worse things to come, look at them as a chance to get resourceful, says Rachel Ngom, Founder of ‘She’s Making an Impact.’

The popular podcast host and purpose-driven entrepreneur is successful and dedicated to making a difference in the lives of others. She achieves this through education on financial freedom, generational wealth, multiple income streams, and other methods that will help them to support their families while still leading fulfilling lives.

In addition to the podcast, Ngom guides new entrepreneurs through her online classes and one-on-one coaching. She’s also proud to say that she works just 20 hours per week. Despite her short working hours, she is launching an exciting new course in January called Success Without Stress.

Though she’s a great success today, she definitely endured her share of hardships to reach the summit she’s at today.

“I got my master’s in social work and couldn’t find a job. So, we ended up broke, on food stamps, and with negative $400 in our checking account,” recalled Ngom. “I had to get resourceful, selling everything out of our house so that I could afford to do a program that would teach me about making money through social media. That program helped me create a six-figure online business and I became an accidental entrepreneur.”

Today, she shares her best advice on how to get resourceful and find purpose when life delivers less-than-ideal situations.

Look on the Bright Side

One of Ngom’s greatest gifts is looking on the bright side of things. She has always believed that things happen for a reason and that you only need to trust in God.

“I really and truly believe that when something bad happens, it’s always for a purpose. I’ve taught myself how to turn that bad energy into something productive: thinking outside the box, figuring out how to multiply your money, starting your own business, or taking a new class are great places to start,” she said.

Eyes Toward the Future

When something unexpected happens, Ngom has the foresight to know that a bad situation isn’t forever. And that she has the power to influence how she rectifies the situation and moves forward from it.

One of the things that helps her most is having a loving and positive partner whom she can always turn to.

“The best is yet to come. My hubby and I believe this to our core. We’ve been a great team when it comes to getting resourceful, thinking outside the box, and multiplying our money. It’s definitely not just the Rachel show. We’re a team.”

Master Your Mindset

Most people have no idea how powerful a mindset is — and many don’t realize that they’ve been functioning with a negative mindset as their base level for years. A negative mindset is behind telling yourself you can’t start that new business, take that intriguing class, or quit the job you despise.

“A lot of times, we say, like, ‘I can’t do this,’ or ‘I’m stuck.’ Instead of those questions, flip them around. Ask yourself, ‘How can I do this?’” said Ngom. “For example, if you can’t afford that next step in your career — whether it’s education, building a website, or hiring a coach — instead, look around for how you can afford it. So, it’s just asking yourself a different question to get a different and better answer.”

By using these positive tips, you can expect to start feeling more positive, balanced, and able to succeed in your dream career in no time.

About Rachel Ngom

Rachel Ngom is the founder of She’s Making an Impact, where she is helping purpose-driven entrepreneurs create multiple income streams, financial freedom, and generational wealth that will serve their families without sacrificing what matters most. She offers guidance to anyone on their entrepreneurial journey to scale without burnout with her online courses, coaching, and the She’s Making an Impact podcast, all while working just 20 hours each week. In January of 2023, she is launching a new course, Success Without Stress. For more information, or to make an impact with her, please visit rachelngom.com

Advantages and Disadvantages of Digitizing Your Business

Rachel Knox
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Advantages and Disadvantages of Digitizing Your Business

We’re still in the beginning stages of the digital age, but things are moving fast. More and more companies are taking the leap and digitizing their businesses using software, applications, and AI bots to optimize operations. But surely there are some drawbacks that come with it, right?

We’re going to dive into the key advantages and disadvantages of digitizing your business. By the end of the article, you’ll know whether digitally transforming your company is worth it or not. Let’s get into it!

Advantages of Digitizing

Increased Efficiency

Employees are only able to do so much. Many of the tasks that take up a chunk of their valuable time can be cut down with the help of software and automation. Take sales analytics, for example. In the past, companies would have to diligently analyze and organize data to understand market trends and customer behavior. Today, in the snap of a finger, computer software can do all of that for us instantaneously. Using this type of technology throughout your business will shoot its efficiency and productivity through the roof.

Improved Customer Experience

In business, your relationship with customers is key. Digitizing your company will help improve the customer experience by automating communication services for quicker response times, having customer satisfaction reports, seeing how customers interact with your products and services through user experience analysis, and more. The better the experience, the more loyal customers will be–that’s good for business!

Staying Competitive and Relevant

Companies that choose to digitize their business strategies, workflow, and customer experience will always be a step ahead of those that don’t. Being competitive during an organization’s early years is especially important while you’re first growing a clientele. But the fact of the matter is companies that never digitally transform will eventually be left in the dust.

Disadvantages of Digitizing

Learning Curve

When a company decides to digitally transform, there’s going to be a learning curve. Executives and employees will have to get comfortable operating within new systems and reorganizing their workflow. This can take some time, and you can expect to encounter a few bumps along the way. The good news is that at Vertical Digital, you’ll have a team of support to help you through the transformation.

Initial Start-up Costs

Designing and buying personalized software and applications costs money. Companies need to be careful not to take on a financial commitment that they can’t handle. Of course, digitizing your business will save money in the long run, but those initial start-up costs are not something to roll your eyes at.

Tech Issues

As advanced as today’s technology is, problems can still arise. When something occurs, your business could come to a halt while the problem gets fixed. Digitally transformed companies will also be vulnerable to other situations like power outages and internet issues. That’s why it’s important to work with reliable companies like Vertical Digital that offer top-tier IT support.

Is Digitizing Your Business Worth it?

Technology keeps getting better and better, and we now have the opportunity to use it to our advantage in business. Digitizing your company is, without a doubt, worth it. You’ll see an increase in productivity and customer relationships and be at the top of the competition. Just like anything, there will be a few things to iron out, but once everything is up and running, a digitally transformed company is unstoppable.

Advice on Handling Sales Objections with Closers.io CEO Cole Gordon

Kieran Mcleod
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Advice on Handling Sales Objections with Closers.io CEO Cole Gordon

With projected sales of $30 million this year, over 10,000 sales professionals using his methods, and collaboration with some of the top names in the business, Cole Gordon, CEO of Closers.io, is drawing comparisons to Grant Cardone among online sales insiders.

His company serves entrepreneurs that want to build unstoppable internal sales teams that run themselves.

Over the years, Gordon has worked with over 1,000 sales teams, and his influence is only growing. His half-million Instagram followers check his reels to learn how to become high-earning sales reps. He also serves seasoned sales reps in boosting their sales to six figures and helps companies learn how to land the top reps in their niche.

Cole is a self-made success, just like many of his students. The former bartender propelled himself to superstardom in sales through pure will. He founded Closers.io because he was a seasoned, skilled salesperson himself, and knew he had much to share, since he was always being asked to teach newbies his sales secrets.

“The easiest way to encapsulate why we started the company is because I was a high-performing sales rep but left to get into sales coaching and training. I was always asked, ‘Where do you find good sales reps?’ At the end of the day, good salespeople know other good salespeople — which is really the key to recruiting good salespeople. Leverage them, their network, and find referrals. We started that business purely from that demand,” Cole explained.

One of the biggest secrets he’s been asked to share over the years is how to overcome sales objections. Here, he offers some valuable thoughts on the subject — including his two-step method, common objections, and basic scripting.

Common Sales Objections

Before learning how to overcome the sales objections between you and the next big deal closing, you have to understand which objections are most common.

Most objections fall into one of these buckets:

  1. Financial (anything related to funds)
  2. Partner/Spouse (needing approval from another party)
  3. Uncertainty (the prospect isn’t sure the product is right for them)

Among the most common objections are:

  • “Let me think about it.”
  • “I need to talk to my partner.” or
  • “Send me a proposal.”

“They are trying to get off the call after spending 20 minutes or more listening to you and acting like they’re interested. These are annoying, but no hurdle you can’t overcome,” said Gordon.

Two Steps to Overcoming Hurdles

Gordon has taken over 4,000 sales calls in his career and believes he can handle any objection the client comes with after he mentions the price, which is when objections commonly surface. He swears by using the same two steps every single time.

According to Gordon, the best part about these steps is that they don’t put additional sales pressure on the client. “This is the stuff that’s going to crush it for you,” said the CEO.

‘No Problem’

‘No problem’ is an amazing phrase to use in sales, according to Gordon, since it diffuses all the pressure and keeps the conversation casual. It’s also surprising and disarming to many prospects because they expect to hear something combative.

For instance, many old-school reps push a hard sales agenda. After a prospect says ‘I want to think about it’ they follow up with ‘What do you want to think about?’ Or when a prospect says ‘I can’t afford it’ they follow up with ‘You can’t afford not to do it.’

These pressure-building techniques rarely work because they fail to make clients feel you’re in alignment with them and their business.

“If they say they’re unsure, say ‘I hear you.’” advises Gordon. “During the sales process, alignment is what’s important. You want the prospect to feel that you’re both on the same side of the table.”

Forget the Money

The second punch of this one-two sequence is taking money out of the equation by saying to them, ‘Say money was no issue; how do you feel about the process specifically? Do you feel like it’s what you need to get to [goal]?’

For example, ‘Do you feel like what we are offering is what you need to grow your agency to 20k per month and 240k per year?’

Gordon advises that playing with hypothetical situations — such as bypassing the financial aspect — is more calming to clients, and they can talk more candidly about their goals and plans because they are less worried about money at that moment.

From a place of excitement, it’s much easier to get them to imagine how much your services will help their business.

“Once you can get them on board that this is gonna work, you can have a real conversation about getting them in. That’s the moment to talk about financing, payment plans, how to talk to their partner, or even getting their partner on the call. But we need to get on the same side of the table and agree that this is the right thing to get them to their goal,” said Gordon.

When working with the Closers.io team, they provide scripts for every possible objection as well as how to overcome it and get your client signed.

With Gordon’s high-level advice about the sales process and overcoming objections, sales teams around the country can expect to see their profit figures rise and rise.

About Cole Gordon

Cole Gordon is the CEO of Closers.io, the leading sales and marketing education and training company that fulfills companies’ needs for talented sales teams. Gordon is an 8-figure entrepreneur, investor, and sales trainer who has sold over $10 million worth of online coaching, consulting, and agency services. For more information about Gordon, please visit https://www.instagram.com/colethomasgordon/?hl=en and for more about Closers.io, visit https://closers.io/

Dionne Warwick, Bonnie Comley, and Stewart Lane Celebrate Leslie Uggams

Esperanza Squire
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Dionne Warwick, Bonnie Comley, and Stewart Lane Celebrate Leslie Uggams

Leslie Uggams has been a staple in American cinema and music for more than six decades, and just recently, that accomplishment was acknowledged with one of the most renowned awards in entertainment. Leslie has been granted the Oscar Hammerstein Award; a prestigious award that is only bestowed upon exceptional, once-in-a-generation-quality, musical theater artists.

While the award is focused on Uggams’ accomplishments in musical theater, such as her broadway and Apollo appearances, the legendary actress has several high-profile roles in her resume. She was a key figure in the culturally-important miniseries Roots in her youth, played a major role in the production of both Deadpool and Deadpool 2, and even had a recurring major role in the recent TV series Empire.

To celebrate this tremendous accomplishment, Leslie Uggams was accompanied by several of her lifelong friends and coworkers.

Most notably, Dionne Warwick was the one to present Uggams to the audience and host her award ceremony. Warwick is a major name in the music and acting industries, as well. She was one of the most popular R&B singers throughout the 1950s and 1990s, a Hollywood Walk of Fame star, multi-time Grammy winner, and even a fellow Apollo Theater Hall of Fame inductee alongside Leslie. The two’s similar careers and passion for musical theater have seen their lives entwined, and it’s fitting for Dionne to present her friend, not only as a professional but as a friend for one of her most notable accomplishments.

Dionne Warwick wasn’t the only one to celebrate Leslie’s illustrious career, either. Uggams was also greeted on stage by long-time friends and coworkers Bonnie Comley and Stewart Lane. Both of which have produced the hit shows and events that Uggams has starred in.

With the award being such a notable, and difficult-to-obtain, accomplishment, many of Uggam’s fellow stars also showed their support in various ways. She was joined in celebration by the likes of Broadway International Voices, Shoshana Bean, La Chanze, and various other high-profile names in the musical theater field and beyond. As a special guest, one of her most recent fellow stars celebrated with her as well. While he could not attend the Oscar Hammerstein event, Ryan Reynolds did join via video call. Reynolds has been one of her most recent star-studded coworkers during her time working on Deadpool and Deadpool 2.

For more information on the York Theatre see:   www.YorkTheatre.org

Abe Issa, Solar Expert, discusses the Future of Renewable “Green” Hydrogen

Travon Marner
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Abe Issa, Solar Expert, discusses the Future of Renewable “Green” Hydrogen

With all the talk about solar energy lately, homeowners will want to be aware of a new development right around the corner. Renewable energy expert, Abe Issa, says the future will soon be trending toward renewable hydrogen systems for the home. Today, Issa gives us the inside scoop on the latest development in the world of renewable energy.

A hydrogen system is a very complex system that has many similarities to solar. According to Abe Issa, a hydrogen system uses panels just like solar, but hydrogen panels have gas tubes instead of electrical wiring. Issa explains hydrogen panels are used on a building’s rooftop, very similar to solar panels, and use solar energy to produce hydrogen gas. The resulting hydrogen can be stored locally and be used for heating, cooling, and powering a building’s electrical needs.

“Today, most homes and businesses are heated with fossil fuels,” Issa explains, “but the trend is slowly changing.” In just another decade or two, these current trends will be outdated. He says one of the new changes coming is the development of these renewable hydrogen systems, also called green hydrogen. “It’s new in that most homeowners haven’t heard about it yet,” he adds, “and even though significant efforts have been made, it’s pretty much still in the development and testing stage as we speak.”

Abe Issa’s work as an industry expert requires getting feedback from all the studies and staying on top of the R&D side of new developments. He talks about some of the most promising European studies that are years ahead of what the U.S. is doing. “Even though these studies are looking beyond 2030,” he adds, “it is a fascinating time to be at the forefront of these developments.”

When asked what the average homeowner can do today to benefit from these upcoming changes, Issa says we can do a few things right now. The first area to concentrate on, he explains, is to conserve the energy we are already using with proper building insulation. Even when green hydrogen becomes available in our area, we will still need to see good insulation techniques to maximize its effectiveness.

Next, he says homeowners will probably want to invest now in solar panels. Solar energy is a solid investment now and will continue to be so in the future, even if you don’t go the green hydrogen route when it becomes widely available later.  Another good investment is low-temperature heating where possible. Issa gives an example of underfloor heating as an efficient way to heat the home with low-temperature methods.

Homeowners could also consider a hybrid heat pump, Abe Issa says. A hybrid heat pump with a gas-fired boiler is an exciting option of combining both gas-based and electricity-based heating. He says that we will see hydrogen-based heating systems together with hybrid heat pumps in the future. Even so, Issa explains that this technology can be used with a conventional boiler and a heat pump. The best part is when green hydrogen is combined with solar panels, carbon footprints are vastly reduced. Then you are ready for when green hydrogen systems are released to the public.

The Future of Green Hydrogen

Abe Issa says quite a few different applications are being worked on for this exciting new development. In the agriculture industry, hydrogen panels are combined with crops to produce renewable hydrogen energy. For industrial applications, universities are exploring ideas using green hydrogen for a wide variety of uses, such as in the production of chemicals, iron, steel, and semiconductors.

For off-grid uses, he explains, hydrogen panels provide the ability to provide clean energy to millions of people around the world who currently do not have access to power. On-site hydrogen panels could provide renewable hydrogen for various uses to raise the living standards of millions across the globe.

The green hydrogen industry will help tremendously with global greenhouse emissions as well, Abe Issa says. For example, over 2 billion people now are cooking with fuels that pollute the environment. The wood used for cooking is a primary source of deforestation and is responsible for as much as 5% of global greenhouse gas emissions. When a hydrogen stove replaces wood, charcoal, and fossil fuels, Issa says, that’s when we will start to see a significant impact on the environment.

Issa says we will see some major changes in the automobile industry as well: He predicts that almost all transportation modes like automobiles, airplanes, ships, and trains will one day be fueled exclusively by batteries, hydrogen, or some other renewable energy source. “The writing is on the wall,” he adds. “I am seeing so many positive studies being published, and it won’t be long.”

When asked what else homeowners can do to prepare themselves for the future of hydrogen systems for the home, Issa says there is not a lot more that they can do besides getting started with solar energy. “There’s no need to wait around for the green hydrogen systems,” he says. “It will probably be another 10-15 years before it’s commonly available,” he adds. “But by investing in solar panels now, you will have long recuperated any costs by the time green hydrogen arrives, and you’ll be ready.”

Sam Tejada Pushes For More Compliance Procedures in IV Therapy at The First IV Conference

Maria Hunter
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Sam Tejada Pushes For More Compliance Procedures in IV Therapy at The First IV Conference

Fort Lauderdale, Florida

Liquivida set itself apart as an industry leader at the first ever IV BizBash in Orlando, Florida. President and founder, Samael Tejada,  showed off his industry expertise when he announced new safety mechanisms and protocols for IV therapy clinics across the county.  Many of Liquivida’s protocols are two steps ahead of what the FDA currently mandates and this health and wellness franchise is leading the way to a healthier population.

Caption: From left to right: Chris Himel, founder of IV BizBash; Samael Tejada, President & Founder of Liquivida; Ben Crosbie, CEO of Dripbar; Jim Donnelly, CEO of Restore Hyper Wellness.

Because more and more IV providers are popping up to offer on-the-go or in-home concierge IV services, industry leaders like Liquivida must standardize how medical professionals administer IV solutions in a variety of settings. The IV BizBash brought together enthusiastic medical entrepreneurs who are determined to learn from those changing the game and setting the standards in their field.

Sam Tejada is certainly changing the game in the IV therapy arena. As a retired firefighter paramedic, he made a name for himself by creating Liquivida’s IV kits and vial packets, which are used by thousands of doctors across the nation. Liquivida’s kits make administering IV therapy services simple, safe, and more compliant than independently sourced IVs from a pharmacy. At the age of 26, Sam started the company with little backing or support. Now he’s working with top-tier healthcare attorneys such as Jeff Cohen and the American IV Association (AIVA) to promote self-regulation and better safety practices for the IV industry.

With the creation of Liquivida’s proprietary all-inclusive IV infusion kits, which include all the components necessary to safely and effectively deliver doses of vitamins, minerals, and amino acids into the bloodstream, Sam knew he could elevate safety and compliance for everyone. By sourcing IV drips and vial packets at a 503B pharmacy, Liquivida protects consumers by ensuring a preservative-free, single-dose vial is used each and every time. Liquivida takes the guesswork out of the IV process so that providers can focus on what really matters: patient satisfaction and safer healthcare treatments.

In all medical settings, efficacy and reliability are crucial to a business’s success. Consistency and safety keep clients coming back, while encouraging them to make IV therapy a regular part of their health regimen. Liquivida has been prioritizing these factors so clinics can remain compliant and offer the best to their clients. The guiding principles of efficacy and reliability give practitioners additional credibility as more consumers insist on quality products, more regulated protocols, and standardized equipment at IV therapy facilities.

Since the conference, it seems that Sam’s ideations on safety and compliance are taking flight. Sam has been asked to speak with entrepreneurial medical professionals who want to scale their IV therapy locations the safe way. Sam believes that the industry ought to move away from the commercialized approach of a juice bar and transition to a method where IV therapy is treated as functional medicine. Sam understands that IV therapies can prevent or address underlying health problems such as autoimmune disorders, chronic fatigue, and vitamin deficiencies. By standardizing practices, IV facilities across the country can influence a healthier population.

At the IV BizBash, Sam sat on stage with other top CEOs of the industry including Jim Donnelly of Restore Hyper Wellness and Ben Crosbie of Dripbar. Sam adamantly reiterated the importance of quality equipment and regulated protocols for IV administration for the most sterile experience possible. Liquivida is ahead of the game because their IV kits already include many of the safety mechanisms discussed such as micron filters inside of dispensing needles, medical grade refrigerators for storing sterile nutrients, ISO5 hood systems, videos, and visual step-by-step instruction guides on how to prepare and administer an IV bag the correct way.

As an industry leader, Liquivida offers two franchising options. In one option, a medical provider can implement a Liquivida Lounge as a component of an existing medical office or MedSpa, which can provide additional income to the facility. The other option fully embraces the Liquivida offerings and mindset by opening a Liquivida Wellness Center storefront retail model, that offers a wider range of products and services such as medical aesthetics, sexual health, weight loss, and hormone replacement therapy.

The Liquivida Wellness Center option allows enthusiastic franchisees to operate completely under the trusted and recognizable Liquivida brand name. For any Liquivida establishment, consumer safety is crucial to the customer experience, and Liquivida products come with strict standards and compliance measures.Whether the professionals in the IV therapy and alternative medicine space are just starting out or have already established their career, the compliance measures are essential to ensure that clients receive care in the safest setting possible. Either way, medical professionals, veterans, first responders, firefighter paramedics, and nurse practitioners qualify for a 15% discount off the franchise fee, making it easier for medical providers to join this movement with Liquivida.

In the coming months, Sam will discuss safety, compliance, and improved patient outcomes on several podcasts and at the American MedSpa Association (AmSpa) conference in February 2023. With his advice, Medspa owners can feel confident in offering IV therapy safely to promote lifelong wellness in their customers.

How Jayce Grayye Consulting & Recruiting Helps Corporations Attract Coveted Talent with Data-Driven Recruitment

Ian Feldman
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How Jayce Grayye Consulting & Recruiting Helps Corporations Attract Coveted Talent with Data-Driven Recruitment

Jayce Grayye has lived a life of discipline, focus, and achievements since he was a kid. Jayce will always thank his father for the lessons he imparted to him and his brother, for teaching him how to be ambitious and never lose sight of his goals.

“I was a disciplined kid who strived to turn his weaknesses into strengths,” he revealed, “I even trained myself to run to overcome asthma.”

He has always been a problem solver and a go-getter. For example, Jayce recalls his 2-hour commute to work so he worked around the problem and listened to every audiobook he could get his hands on in the meantime.

That attitude and an already brilliant trajectory as a salesman led him to work for Grant Cardone, one of the best salesmen in the world, at the age of 27.

Jayce felt at home in that community: “That environment was all about pushing yourself to pursue your goals and I enjoyed it a lot. It was an opportunity to do more of what I love, improving myself permanently. In fact, many of the effective practices that they were teaching, I had already been doing for years.”

After a few more years of honing his skills as a salesman, Jayce was comfortably making six figures. At that point, he decided to leave the firm he was working for to “do things on his own terms.”

The Solution to Talent Attraction and Selection

One of Jayce’s last responsibilities was working as a fractional Vice President of Sales. There, he noticed that there was a high percentage of sales freshmen that wouldn’t make it through the 90-day probation period.

“I wondered why so many people would not make it through. Once I figured out what the problem was, it turned out it was a recruiting issue,” Jayce states.

He started Jayce Grayye Consulting & Recruiting to solve this problem by revamping how recruitment works. “It is a fact that an effective recruiting system contributes to almost 90% of a company’s success rate,” Jayce reveals. “74% of companies admit they have made bad hires, and each one costs them, on average, nearly 15 thousand dollars.”

In a little more than a year, Jayce Grayye Consulting & Recruiting (JGCR) has established itself as one of the most trusted recruiting agencies in the market. They are able to do more and faster, with less. “A couple of months ago, we helped a client hire a COO in three weeks—a position that normally needs six months to be filled,” explaines Jayce.

Contrary to most agencies that focus on a single niche or position, JGCR can cover a wide range of roles for several industries in three areas that are vital for the success of any business: sales, marketing, and operations.

The firm recruits Account Executives, Sales Directors, Heads Of Client Success, Operation Managers, Marketing Directors, and many more essential roles. Their secret lies in its combined leverage of service, technology, data, and top-tier recruiters.

Before starting their hiring efforts, Jayce’s team devote themselves to understanding their clients’ businesses in depth. They conduct a call with their clients and perform an in-depth analysis of their culture, needs, and goals.

After that, the team headhunts using artificial intelligence to deploy advertising in key channels, as well as expert headhunters to cover ground, identify, and reach out to ideal candidates through digital and offline means.

This combination allows them to gather a far larger pool of candidates than their competitors.

For Jayce, there is no mystery about attracting top candidates. It is simply about having the most skilled recruiters and giving them the tools to succeed: “We have first-class professionals whom we give what they need to perform, and they go out and build an ever-expanding network.”

In the next step, Jayce Grayye Consulting’s capacity to curate the very best prospects is in a league of its own. The amount of data they gather about them is the defining factor.

Jayce clarifies by saying: “The difference between a candidate that looks good on paper and another that keeps their curriculum promises is data. Every candidate we send to our clients is endorsed by extensive information, which is wide open for our clients to look at.”

Each prospect is validated with curriculums, videos, thorough questionnaires, as well as evaluations of skill sets, traits, capacity for teamwork, culture and other relevant attributes.

“Our clients have access to all this data through our platform, so they can see what we evaluated and why the candidate we selected is the best fit,” explains Jayce.

In addition, JCGR offers probation periods during which they monitor how the prospects perform, and how their culture fit progresses: “It is unlikely, but if the candidate ends up not fitting well, we present candidates until we find the right match at no additional cost,” Jayce Grayye explains.

With such a guarantee, working with Jayce and his team is a no-brainer because they put their money where their mouth is to ensure client satisfaction.

If you are interested in knowing more about Jayce Grayye Consulting & Recruiting and how they can help you find the best collaborators, don’t hesitate to visit their website.

Searchbloom SEO & Content Marketing Experts Share Four Best Practices

Velma Romero
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Searchbloom SEO & Content Marketing Experts Share Four Best Practices

Searchbloom is an SEO, PPC and content marketing firm with more than forty awards for its high technical skills, innovative methodologies, and commitment to its partner clients’ success. Below, they share four best practices to improve your website’s SEO and content marketing.

Cody C. Jensen founded Searchbloom in 2015 after years of working at Google offers and in some of the biggest SEO firms in the world. During his time at these companies, Cody realized the pressing need to create an ethical, transparent, and results-focused agency. Rather than wait around for someone else to provide an answer, he took matters into his own hands — and Searchbloom was born.

Since its inception, Searchbloom has won more than forty awards, including the Best Retail E-Commerce SEO Initiative of 2020 and 2021 by Search Engine Land, and the 2nd-fastest growing SEO agency, according to USA Today, as well as many others.

Searchbloom has a promise:

“We will never bring on a new partner client unless we know we can generate an ROI.”

They honor this promise every time by deploying an arsenal of strategies encompassed in their signature methodology ART, which stands for Authority, Relevancy, and Technology. In a nutshell:

  • Authority is an assessment of your website as a source of trustworthy information based on how other websites interact and link to you.
  • Relevancy is how comprehensively your website’s content provides information to users, including the keywords people use when searching for businesses like yours.
  • Technology focuses on the experience users have when visiting your site, for example, how fast it loads.

Searchbloom uses the ART methodology to evaluate and improve the Authority, Relevancy, and Technology of their partner client’s assets (e.g., website, its structure and content; social media, images, videos, animations, and so on). This results in the website ranking organically on the first search engine results pages (SERPs).

Based on that, their team has shared some of the keys that can help you increase the ROI of your SEO and content marketing.

Give People a Good Experience

Remember that bulky, slow website you left after 5 seconds without even seeing the heavy images that were trying to load?

A good online experience is seamless, pleasant, and user-oriented.

According to Tyson Hymas Sr., Director of SEO of Searchbloom, a few of the elements you need are:

  • Pages that load quickly and display properly on all devices
  • Navigation that is easy to understand and follow
  • Information that answers the questions your clients have
  • Content that entices the reader
  • Forms that are easy to complete.

“All of these directly relate to SEO, and every improvement will have a positive impact,” he states.

Content Is More Than Words

Content marketing is putting all your content assets to the service of selling what you’re offering, either directly or indirectly. It’s easy to think that content includes only the text on your website — blog articles, emails, or social media posts. Cody C. Jensen thinks otherwise:

“Content is everything that communicates an idea or evokes a feeling and that you present to your clients.”

That means content includes your website’s navigation structure and design, every single image and video you use, the color scheme you have chosen for your website and brand, and more.

All these elements need to be optimized. Think of it this way: you’re selling with everything that touches content by communicating ideas like comfort, efficiency, structure, and positive feelings. If you only present your product’s or service’s benefits with your written content, you’re only telling half the story.

What You Do Write, Write Better

Content Marketing often lacks well-written content that provides value.

People only read what you write if it benefits them, so you have to give them something they want to read. Jordan Conner explains: “If you write good content, they will read and keep reading, which means you will need to keep writing.”

This also will help you improve the Topical Authority of your website.

Topical Authority is your website’s collective knowledge of your business’s niche topic(s) and any related search terms. It is mainly based on the content you have published about those subjects, so comprehensiveness is critical.

The more you publish quality articles, posts, etc., about the specific, related topics you want to position your website for, the more your website’s Topical Authority will improve.

If You Move, Tell Google

“In general, businesses tend to rebuild their sites every 2-4 years, and most don’t do a redirect map,” Cody C. Jensen states.

A redirect map is a way of telling Google and your clients that you relocated your pages like you make them know when you moved to a different office. Basically, it is a table that matches your old URLs with the ones from your new website.

This tool tells Google that your pages have moved to new URLs, so Google doesn’t think pages on your site just disappeared. You can transfer the discoverability and authority from your previous website/pages and build on past success.

If you don’t redirect, you lose all those links you’ve gained from the previous website or page. This can translate into a huge loss of site traffic and money.

These best practices can greatly improve your SEO and content marketing efforts. Of course, you can make many more improvements that range in complexity and scale.

Searchbloom can help you with all of them. We recommend you visit their website to get a free marketing plan.

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